by Jeff Slater | Mar 29, 2026 | Foodpreneurs, Marketing Advice
When founder Joelle Weinand decided to build a better-for-you chocolate milk, she wasn’t just chasing another wellness trend. She was chasing permission. Permission for adults to enjoy something they loved as kids without guilt. Permission to be a little weird...
by Jeff Slater | Mar 15, 2026 | Foodpreneurs, Marketing Advice
The functional beverage space is more crowded than ever. Every day, consumers face an endless array of options promising energy boosts, gut health benefits, and clean ingredients. Olipop, Poppi, and newer entrants are battling for shelf space in natural foods...
by Jeff Slater | Mar 1, 2026 | Foodpreneurs, Marketing Advice
When most food entrepreneurs start building a brand, they bring hustle and passion to the table. What they’re usually missing is twenty years of experience navigating the corridors of powerhouse CPG companies like Mars Wrigley, J&J, Haleon, and Bausch +...
by Jeff Slater | Feb 15, 2026 | Foodpreneurs, Marketing Advice
When I stumble upon something truly novel in the food universe, it piques my curiosity and makes me crave learning more. Standing out in the artisanal ice cream category requires more than just great flavor or dropping more protein into the slurry. It requires...
by Jeff Slater | Feb 8, 2026 | Foodpreneurs, Marketing Advice
How GemWraps Have to Unwrap the CPG Maze Wrapping Up Innovation Matthew deBord’s vegetable wraps are genuinely innovative. They are made from real fruits and vegetables, not grain flour. They are low in calories, gluten-free, and deliver a whole serving of produce in...
by Jeff Slater | Feb 1, 2026 | Foodpreneurs, Marketing Advice
Some people have one great business idea in them. Some people have that idea, execute flawlessly, and call it a career. Morgan Zanotti? Along with her business partner Mark Sisson, she hit the exit jackpot with Primal Kitchen, sold it to Kraft Heinz for $200 million,...
