Do you need to create a sensational brand name or tagline that sizzles? I have decades of experiences and can provide you with a smart, efficient and effective approach. The following brands are products and companies I named, helped reposition or worked on with a team.
I helped Golden Valley reposition their Hero Jerky brand focusing on the fire fighting community and, to develop their tagline. Through a focus on iconic imagery of firefighters, we gave the brand name a new meaning.
To see more visit www.herosnacks.com
I helped guide S&S Food Brokers in their transformation, rebranding and repositioning their company into S&S InnoVisors. Building on their 25 years history as a food broker, they morphed into a company that is a catalyst for growth as brokers, innovators and advisors in the food and beverage industry. The logo design work was done by The Marketing Machine, an agency partner. www.themmachine.com
Visit www.ssinnovisors.com to learn more.
When a private equity firm acquired several cheese manufacturers, they needed an brand name for their entity. In three days, I came up with a name that represented the artisan craft cheese business that was distinctive and inspiring – and had heart.
Visit www.heartisan.com to learn more.
As part of a team, I helped develop the brand name CaroNova. The name communicated a new venture between North and South Carolina to innovate in the healthcare industry.
To learn more, visit www.caronova.com
When Nomacorc, now called Vinventions, entered the sparkling wine category, they needed a name that would pop. I came up with Zest! to brand their new wine closure. And when they needed to brand their sugarcane polymer technology, I created plantcorc technology.
Visit www.vinventions.com to learn more.
When a foam manufacturer purchased a new company, they wanted to rebrand their line of luxury water lounging equipment. I took a dive and came up with AQUARIA. The brand is now owned by Swimways.
To learn more visit www.swimways.com
When a an engineered plastics company determined that they wanted to reimagine how pool noodles could be used, my team developed a new construction toy called DreamBuilders. It was an innovative foam construction system to build children’s dreams. The product is no longer on the market.
As part of a team, a company wanted a new name for a cherve (goat cheese) that was enfused with EVOO (extra virgin olive oil). Along with my colleagues, CHEVOO emerged as a portmanteau of chevre and evoo.
To learn more visit www.chevoo.com
When an co-extrusion, highly engineered foam company developed a remarkably strong, yet super light structural foam, they needed an amazing brand name that told the story.
I developed HERCULEAN, to communicate remarkable strength and their lightweight.
Learn more about HERCULEAN at https://www.nomaco.com/product/herculean-structural-foam/
When a technology firm came up with an innovative way to manage trade deals with transparency, they approached The Marketing Sage Consultancy to come up with a name that tells their story. Trade promotions are often difficult to track, especially in the wine industry. The brand name Tradeparency become the clear winner.
Learn more about this at https://andavisolutions.com/tradeparency-trade-promotion-software/
When a meat snack company introduced a new coarse form of beef jerky as a stick, they needed the right name. I worked with a team to develop Rough Cut.
When a cork company wanted a strategy to meet and connect with wine marketing professionals, along with my team, we created The Wine Marketing Exchange. It was an innovative bi-annual event held in five countries bringing together wine marketing professionals and thought leaders. The EXCHANGE events have been folded into other activities today.
When a toy company developed a three-word game, they needed a playful name to communicate FUN. After a walk at the zoo, I came up with What’s GNU? Available on Amazon.
My brand marketing career all began when my wife and I worked together to build a successful wholesale bakery called Rachel’s Brownies. When we developed a line extension – our first new product, I came up with Rachel’s Husband’s Butterscotch Brownie. It was a big hit and the name memorialized as memorable, fun and yummy.
