by Jeff Slater | Jul 26, 2026 | Marketing Advice, Personal Stories
Last week, I received an email from a recruiter at a well-known executive search firm. The opportunity sounded impressive. A board director role. A nominating committee seat. Total compensation in the range of $1M to $1.6M. It was way out of line for what he...
by Jeff Slater | Jul 19, 2026 | Marketing Advice, Marketing Start Ups
I get several inquiries a month from people who want help but can’t afford to hire a startup branding consultant. Founders who have just left a good job try to convince their spouse that the salsa recipe everyone loves at the holiday party is actually a...
by Jeff Slater | Jul 12, 2026 | Branding Issues, Marketing Advice
One in eight American adults is now taking a GLP-1 drug. That number has more than doubled in eighteen months. That is not a trend. That is a structural shift. And if you make, market, or sell snack food, the data from Cornell, Numerator, and Circana tell a story you...
by Jeff Slater | Jul 5, 2026 | Marketing Advice, Personal Stories
It has been 30 years since my maternal grandfather, Poppa George, passed away. But there isn’t a day that I don’t think about him and his journey as an immigrant to the United States. As the country turns 250, I want to honor and memorialize Poppa...
by Jeff Slater | Jun 28, 2026 | Foodpreneurs, Marketing Advice
How Kirsten Maitland and Fred Zwar built something the food industry said couldn’t be done Everyone in the food business had the same advice for Kirsten Maitland and Fred Zwar. It was delivered with authority, sometimes with pity, always with the same basic...
