by Jeff Slater | Oct 25, 2026 | Foodpreneurs, Marketing Advice
Jenn Randall and Dirk Brown Are Building PROOF Hard Ice Cream Back in the late 1970s, my wife and I sold our brownies frozen. It was the only way an all-natural baked good could survive the trip from our Philadelphia kitchen to a convenience store counter. I quickly...
by Jeff Slater | Oct 18, 2026 | Branding Issues, Foodpreneurs
How a small team in California turned a juice bar side project into a fast-growing cracker brand by making everything themselves and selling direct. In the last year, I have used one brand as an example with my clients when we talk about innovation. Most food founders...
by Jeff Slater | Oct 11, 2026 | Marketing Advice
How Services Companies Can Effectively Empower Employees on Relevant Social Media at Scale It is 4:45 in the morning at a regional hospital outside Charlotte. Marcus has been on site since 2 a.m. The boiler that heats the surgical wing went down overnight, and...
by Jeff Slater | Oct 4, 2026 | Marketing Advice
A founder called me last month with a good problem. Her spicy sriracha dipping sauces were selling out at every farmers’ market she showed up to. Line out the tent. Repeat customers. The kind of validation that makes you feel like you’ve cracked it. Her...
by Jeff Slater | Sep 27, 2026 | Foodpreneurs, Marketing Advice
Every Sunday morning in the early 1960s, I sat in a classroom at Temple Sha’aray Shalom in Springfield, New Jersey, learning Hebrew. I don’t remember much about those lessons anymore. But I do remember Mrs. Asher giving us halva as a treat. It...
