by Jeff Slater | Jun 14, 2026 | Foodpreneurs
How the founder of Nana Joes Granola learned to trust her own instincts and quiet confidence as she built something. There is a black-and-white photograph on every bag of Nana Joes Granola. It shows two young people laughing after a home-cooked meal, taken in...
by Jeff Slater | Jun 7, 2026 | Interesting Brands, Marketing Advice
How Don Sazon Turned a Family Spice Company into a Multi-Million Dollar Brand There is a moment in every great brand story where the product and the person become inseparable. Where the thing being sold is really just the container for everything the founder has lived...
by Jeff Slater | May 31, 2026 | Marketing Advice
From your Uber driver, boss’s spouse, or your periodontist – everyone has an opinion on marketing I want you to think about the last time someone questioned your accounting. Or pulled your CFO aside to say, “I just feel like the depreciation...
by Jeff Slater | May 25, 2026 | Branding Issues, Marketing Advice
When The Ordinary launched under the DECIEM Company umbrella, it felt like a small, sharply focused rebellion against the beauty category. DECIEM was a multi-brand beauty incubator. Instead of focusing on one line, it launched multiple brands at once, all rooted in...
by Jeff Slater | May 17, 2026 | Interesting Brands, Marketing Advice
Walk a trade show floor for ten minutes, and something odd happens. Everything starts to blur. Booths that spent six figures on design become wallpaper. Brands shouting clever taglines fade into ambient noise. You stop seeing any of it. This isn’t a failure of...
