by Jeff Slater | May 10, 2026 | Foodpreneurs, Marketing Advice
Venmathy McMahan has a PhD in chemical engineering from Rice University. She spent years at Intel optimizing semiconductor processes. And then, in 2020, she bought a granola company. Not as a side project. Not as a passive investment. She bought Little Red Wagon...
by Jeff Slater | Apr 26, 2026 | Foodpreneurs, Marketing Advice
Every founder I work with can tell me why their brand matters. They have a story. A cause. A conviction about what’s wrong with the category and why they’re the ones to fix it. That clarity of purpose is real, and it’s valuable. But here’s what...
by Jeff Slater | Apr 12, 2026 | Foodpreneurs, Marketing Advice
Why food and beverage brands should take foodservice seriously Most food and beverage brands treat retail as the finish line. Get on a shelf at Whole Foods or land a regional chain, and you’ve made it. Foodservice, if it comes up at all, gets dismissed as...
by Jeff Slater | Mar 29, 2026 | Foodpreneurs, Marketing Advice
When founder Joelle Weinand decided to build a better-for-you chocolate milk, she wasn’t just chasing another wellness trend. She was chasing permission. Permission for adults to enjoy something they loved as kids without guilt. Permission to be a little weird...
by Jeff Slater | Mar 15, 2026 | Foodpreneurs, Marketing Advice
The functional beverage space is more crowded than ever. Every day, consumers face an endless array of options promising energy boosts, gut health benefits, and clean ingredients. Olipop, Poppi, and newer entrants are battling for shelf space in natural foods...
by Jeff Slater | Mar 1, 2026 | Foodpreneurs, Marketing Advice
When most food entrepreneurs start building a brand, they bring hustle and passion to the table. What they’re usually missing is twenty years of experience navigating the corridors of powerhouse CPG companies like Mars Wrigley, J&J, Haleon, and Bausch +...
