by Jeff Slater | Oct 18, 2026 | Branding Issues, Foodpreneurs
How a small team in California turned a juice bar side project into a fast-growing cracker brand by making everything themselves and selling direct. In the last year, I have used one brand as an example with my clients when we talk about innovation. Most food founders...
by Jeff Slater | Sep 27, 2026 | Foodpreneurs, Marketing Advice
Every Sunday morning in the early 1960s, I sat in a classroom at Temple Sha’aray Shalom in Springfield, New Jersey, learning Hebrew. I don’t remember much about those lessons anymore. But I do remember Mrs. Asher giving us halva as a treat. It...
by Jeff Slater | Sep 7, 2026 | Foodpreneurs, Marketing Advice
A few months ago I stood in front of a hot sauce wall at a specialty grocer near me and counted. Forty-one bottles. Forty-one. Ghost pepper. Habanero. Carolina Reaper. Fermented jalapeño. A skull on the label here, a flame on the label there, a guy in sunglasses...
by Jeff Slater | Aug 30, 2026 | Foodpreneurs, Marketing Advice
Early in my career, I was the one walking into a buyer’s office with samples in a cooler bag and a pitch deck I’d rewritten four times the night before. Later, I spent years advising founders on how to survive that same meeting. I have talked with enough...
by Jeff Slater | Aug 16, 2026 | Foodpreneurs, Marketing Advice
How two founders built a $30 million DTC business by rethinking how amazing artisan bread gets from the oven to your table. There is a business hiding inside the food industry that most people don’t notice, and it has nothing to do with restaurants, grocery...
by Jeff Slater | Jun 28, 2026 | Foodpreneurs, Marketing Advice
How Kirsten Maitland and Fred Zwar built something the food industry said couldn’t be done Everyone in the food business had the same advice for Kirsten Maitland and Fred Zwar. It was delivered with authority, sometimes with pity, always with the same basic...
