by Jeff Slater | Oct 11, 2026 | Marketing Advice
How Services Companies Can Effectively Empower Employees on Relevant Social Media at Scale It is 4:45 in the morning at a regional hospital outside Charlotte. Marcus has been on site since 2 a.m. The boiler that heats the surgical wing went down overnight, and...
by Jeff Slater | Oct 4, 2026 | Marketing Advice
A founder called me last month with a good problem. Her spicy sriracha dipping sauces were selling out at every farmers’ market she showed up to. Line out the tent. Repeat customers. The kind of validation that makes you feel like you’ve cracked it. Her...
by Jeff Slater | Sep 27, 2026 | Foodpreneurs, Marketing Advice
Every Sunday morning in the early 1960s, I sat in a classroom at Temple Sha’aray Shalom in Springfield, New Jersey, learning Hebrew. I don’t remember much about those lessons anymore. But I do remember Mrs. Asher giving us halva as a treat. It...
by Jeff Slater | Sep 20, 2026 | Marketing Advice, Marketing People
At the urging of my daughter, Fanny, I recently spoke with Shannon McKinstrie about her remarkable social media career. My daughter has been an avid follower of her work. What struck me most wasn’t the business Shannon has built. It was how far she had to...
by Jeff Slater | Sep 13, 2026 | Marketing Advice, Marketing People
How Steve Push and Legacy Food Group are Rewriting the Rules of Private Equity in Foodservice Every independent foodservice distributor eventually faces the same question. What happens when the founder is ready to step back? For decades, the answer has usually been...
by Jeff Slater | Sep 7, 2026 | Foodpreneurs, Marketing Advice
A few months ago I stood in front of a hot sauce wall at a specialty grocer near me and counted. Forty-one bottles. Forty-one. Ghost pepper. Habanero. Carolina Reaper. Fermented jalapeño. A skull on the label here, a flame on the label there, a guy in sunglasses...
