by Jeff Slater | Apr 19, 2026 | Interesting Brands, Marketing Advice
Most food companies start with a consumer insight, a trend report, or a gap on the shelf. Row 7 Seed Company started somewhere else entirely. They started in the dirt. Founded in 2018 by chef Dan Barber, Cornell University plant breeder Michael Mazourek, and organic...
by Jeff Slater | Apr 12, 2026 | Foodpreneurs, Marketing Advice
Why food and beverage brands should take foodservice seriously Most food and beverage brands treat retail as the finish line. Get on a shelf at Whole Foods or land a regional chain, and you’ve made it. Foodservice, if it comes up at all, gets dismissed as...
by Jeff Slater | Apr 5, 2026 | Interesting Brands, Marketing Advice
What’s in your consideration set for energy bars? Every week, I walk the energy/granola/power bar aisle at Whole Foods in Raleigh and make the same set of decisions. The aisle is long. The options are endless. There are 213 choices. And yet, I always come out with...
