by Jeff Slater | Sep 7, 2026 | Foodpreneurs, Marketing Advice
A few months ago I stood in front of a hot sauce wall at a specialty grocer near me and counted. Forty-one bottles. Forty-one. Ghost pepper. Habanero. Carolina Reaper. Fermented jalapeño. A skull on the label here, a flame on the label there, a guy in sunglasses...
by Jeff Slater | Aug 30, 2026 | Foodpreneurs, Marketing Advice
Early in my career, I was the one walking into a buyer’s office with samples in a cooler bag and a pitch deck I’d rewritten four times the night before. Later, I spent years advising founders on how to survive that same meeting. I have talked with enough...
by Jeff Slater | Aug 23, 2026 | Branding Issues, Marketing Books
A founder sent me his packaging deck last month and asked one question. What should we add? Six claims on the front panel. Four flavors launch at once. Three certifications stacked in the corner like merit badges. A tagline, a QR code, and a call-out box for a...
