by Jeff Slater | Apr 26, 2026 | Foodpreneurs, Marketing Advice
Every founder I work with can tell me why their brand matters. They have a story. A cause. A conviction about what’s wrong with the category and why they’re the ones to fix it. That clarity of purpose is real, and it’s valuable. But here’s what...
by Jeff Slater | Apr 19, 2026 | Interesting Brands, Marketing Advice
Most food companies start with a consumer insight, a trend report, or a gap on the shelf. Row 7 Seed Company started somewhere else entirely. They started in the dirt. Founded in 2018 by chef Dan Barber, Cornell University plant breeder Michael Mazourek, and organic...
by Jeff Slater | Apr 12, 2026 | Foodpreneurs, Marketing Advice
Why food and beverage brands should take foodservice seriously Most food and beverage brands treat retail as the finish line. Get on a shelf at Whole Foods or land a regional chain, and you’ve made it. Foodservice, if it comes up at all, gets dismissed as...
