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What Matters More – Mission or Velocity for CPG Brands?

What Matters More – Mission or Velocity for CPG Brands?

by Jeff Slater | Apr 26, 2026 | Foodpreneurs, Marketing Advice

Every founder I work with can tell me why their brand matters. They have a story. A cause. A conviction about what’s wrong with the category and why they’re the ones to fix it. That clarity of purpose is real, and it’s valuable. But here’s what...
Better Veggies, The Tin Man and the Seed

Better Veggies, The Tin Man and the Seed

by Jeff Slater | Apr 19, 2026 | Interesting Brands, Marketing Advice

Most food companies start with a consumer insight, a trend report, or a gap on the shelf. Row 7 Seed Company started somewhere else entirely. They started in the dirt. Founded in 2018 by chef Dan Barber, Cornell University plant breeder Michael Mazourek, and organic...
Foodservice Isn’t a Side Dish Anymore – Rising to the Occasion

Foodservice Isn’t a Side Dish Anymore – Rising to the Occasion

by Jeff Slater | Apr 12, 2026 | Foodpreneurs, Marketing Advice

Why food and beverage brands should take foodservice seriously Most food and beverage brands treat retail as the finish line. Get on a shelf at Whole Foods or land a regional chain, and you’ve made it.  Foodservice, if it comes up at all, gets dismissed as...
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  • What Matters More – Mission or Velocity for CPG Brands?
  • Better Veggies, The Tin Man and the Seed
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  • Nutcase Is A Weird Chocolate Milk – Unapologetically Bold, Irreverent and Delicious

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