by Jeff Slater | Mar 22, 2026 | Marketing Advice
And Why Followers No Longer Matter Like They Used To I have spent most of my career in marketing. Forty-five years of building brands, shaping strategy, and advising companies across food and beverage, CPG, and beyond. I understand audience psychology, positioning,...
by Jeff Slater | Mar 15, 2026 | Foodpreneurs, Marketing Advice
The functional beverage space is more crowded than ever. Every day, consumers face an endless array of options promising energy boosts, gut health benefits, and clean ingredients. Olipop, Poppi, and newer entrants are battling for shelf space in natural foods...
by Jeff Slater | Mar 8, 2026 | Interesting Brands, Marketing Advice
RationAle is not your Ordinary N.A. Beer For years, the non-alcoholic beer section at your local store has been a graveyard of broken promises. You’d reach for a can out of necessity or curiosity, take a sip, and wonder if the liquid had ever actually seen a...
by Jeff Slater | Mar 1, 2026 | Foodpreneurs, Marketing Advice
When most food entrepreneurs start building a brand, they bring hustle and passion to the table. What they’re usually missing is twenty years of experience navigating the corridors of powerhouse CPG companies like Mars Wrigley, J&J, Haleon, and Bausch +...
by Jeff Slater | Feb 22, 2026 | Marketing Advice
Accountability, Perspective, and Real-World Wisdom – The Benefit of a Trusted Advisor Board If you’re building a business right now, I’m guessing you already know this: it’s lonely at the top. You’re making decisions that impact your...
