by Jeff Slater | Aug 9, 2026 | Marketing Advice, Personal Stories
No introduction. No mutual friend. No plan for what I’d say if he actually answered. That call turned into a business relationship that put Rachel’s Brownies inside Ben & Jerry’s scoop shops for the better part of five years. And it started...
by Jeff Slater | Aug 2, 2026 | Marketing Advice
Ruchi Gupta was not supposed to become a skincare founder. As a child, she enjoyed science in middle school and high school. Her parents, first-generation immigrants, came to the U.S. when she was 2, and they wanted her to become a doctor. Through college and...
by Jeff Slater | Jul 26, 2026 | Marketing Advice, Personal Stories
Last week, I received an email from a recruiter at a well-known executive search firm. The opportunity sounded impressive. A board director role. A nominating committee seat. Total compensation in the range of $1M to $1.6M. It was way out of line for what he...
by Jeff Slater | Jul 19, 2026 | Marketing Advice, Marketing Start Ups
I get several inquiries a month from people who want help but can’t afford to hire a startup branding consultant. Founders who have just left a good job try to convince their spouse that the salsa recipe everyone loves at the holiday party is actually a...
by Jeff Slater | Jul 12, 2026 | Branding Issues, Marketing Advice
One in eight American adults is now taking a GLP-1 drug. That number has more than doubled in eighteen months. That is not a trend. That is a structural shift. And if you make, market, or sell snack food, the data from Cornell, Numerator, and Circana tell a story you...
