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The Hook Fairy: How Shannon McKinstrie Brings Her Magic to a 7-Figure Social Media Business 

The Hook Fairy: How Shannon McKinstrie Brings Her Magic to a 7-Figure Social Media Business 

by Jeff Slater | Sep 20, 2026 | Marketing Advice, Marketing People

At the urging of my daughter, Fanny, I recently spoke with Shannon McKinstrie about her remarkable social media career. My daughter has been an avid follower of her work. What struck me most wasn’t the business Shannon has built.  It was how far she had to...
How Steve Push and Legacy Food Group are Rewriting the Rules of Generational Succession in Foodservice

How Steve Push and Legacy Food Group are Rewriting the Rules of Generational Succession in Foodservice

by Jeff Slater | Sep 13, 2026 | Marketing Advice, Marketing People

How Steve Push and Legacy Food Group are Rewriting the Rules of Private Equity in Foodservice Every independent foodservice distributor eventually faces the same question. What happens when the founder is ready to step back? For decades, the answer has usually been...
Empowering Special Needs Adults: Gabi’s Innovative Employment Solution

Empowering Special Needs Adults: Gabi’s Innovative Employment Solution

by Jeff Slater | Jan 19, 2025 | Interesting Brands, Marketing Advice, Marketing People

When Mary Angelini looked at her daughter Gabi’s future, she saw what many parents of children with developmental disabilities see – uncertainty. As Gabi approached adulthood, the question that kept Mary up at night wasn’t just “What’s...
The Unexpected Power of a “Failure” Section on Your Resume

The Unexpected Power of a “Failure” Section on Your Resume

by Jeff Slater | Sep 24, 2023 | Marketing Advice, Marketing People

Embracing Failure: The Unexpected Power of a “Failure” Section on Your Resume Do you have a failure section of your resume? In a world driven by success stories and triumphant narratives, it might seem counterintuitive to suggest that including a...
Remarkable Marketers That I Admire for Their Curiosity, Creativity, and Commitments

Remarkable Marketers That I Admire for Their Curiosity, Creativity, and Commitments

by Jeff Slater | Apr 16, 2023 | Marketing Advice, Marketing People

Remarkable Marketers I Admire for Their Curiosity, Creativity, and Commitments I like to keep a list of marketers I learn about from podcasts, interviews, articles, or tv profiles. They stand out because of their creativity, curiosity, and commitment to solving...
Why Every Marketing Leader Needs a Certified Professional Coach

Why Every Marketing Leader Needs a Certified Professional Coach

by Jeff Slater | Feb 15, 2023 | Marketing Advice, Marketing People

Why Every Marketing Leader Needs a Certified Professional Coach and what to say to convince your boss to pay for their services. There’s no denying that the past several years have changed the face of marketing leadership. Whether you’re navigating the...
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