by Jeff Slater | Aug 23, 2026 | Branding Issues, Marketing Books
A founder sent me his packaging deck last month and asked one question. What should we add? Six claims on the front panel. Four flavors launch at once. Three certifications stacked in the corner like merit badges. A tagline, a QR code, and a call-out box for a...
by Jeff Slater | Mar 2, 2025 | Foodpreneurs, Marketing Books
How SmearCase is bringing FroCo to Consumers Searching for Frozen Protein – Think Ice Cream Made from Cottage Cheese Innovation rarely comes from reimagining traditional products in the crowded ice cream and frozen dessert market. Yet that’s precisely what...
by Jeff Slater | Aug 18, 2024 | Marketing Advice, Marketing Books
A provocative new book called The Power of Instinct by Leslie Zane I read many marketing and branding books and rarely find original thinking. This book is different, or I should say – distinctive. I’m a big fan of a counterintuitive or contrarian perspective,...
by Jeff Slater | May 24, 2023 | Marketing Advice, Marketing Books, Marketing Start Ups
What is the essential advice for a startup? During a call with a prospective client starting a new business, they asked me for the four critical pieces of advice that I help clients learn and understand. If she works with me, this owner wanted to know my marketing...
by Jeff Slater | Jan 29, 2023 | Marketing Advice, Marketing Books
For those who remember Johnny Carson’s Carnack The Magnificent routine… Belonging to the Brand was the answer. And the question is – what is a great new marketing book about a community? In 2014 I invited Mark Schaefer to speak at one of the first Wine...
by Jeff Slater | Aug 14, 2022 | Marketing Books
A Book Review of James Clear’s Atomic Habits I enjoy books about being organized, time management, and habit formation. I see value and relevance in my marketing consulting work whenever I gain insight into human behavior. Changing behavior is a big part of a...
