by Jeff Slater | Dec 23, 2018 | Marketing Advice, Personal Stories
December is that time of year for putting together a list of short, sage pieces of advice on marketing, life and the things I have learned on my journey. These 19 tips have helped me in my business career and my personal life. My only wish is that one tiny...
by Jeff Slater | Dec 16, 2018 | Branding Issues, Foodpreneurs, Marketing Advice
In the last few days, I heard two people talking about the rebranding of Dunkin Donuts. One is a super smart Senior Vice President, Strategy and Marketing at Edison Research and the other is my 91-year-old Mom, Bea. Dunkin’ Donuts decided to drop the word donuts from...
by Jeff Slater | Dec 13, 2018 | Foodpreneurs, Marketing Advice, Personal Stories
How have you built happiness into your customer’s experience with your product, service or company? When customers have a delightful experience, they share. When they share, your customers become part of your marketing department to help spread the word. A happiness...
by Jeff Slater | Dec 11, 2018 | Marketing Advice, Marketing Books
Strategist needs to think beyond the new product idea. They need to consider how innovation in their business model can have a disruptive impact in their industry. How could you turn your industry upside down by challenging something that is core to what everyone...
by Jeff Slater | Dec 9, 2018 | Foodpreneurs, Marketing Advice, Personal Stories
Every conference and symposium include a panel discussion to get experts to weigh in on issues that are top of mind. Last Wednesday, my daughter Fanny was asked to moderate a panel at Duke’s Fuqua School of Business on The Future of Protein at FoodCon. It is a joint...
