by Jeff Slater | Jan 6, 2019 | Marketing Advice
When leading a brainstorming session, you can move the conversation in two directions – convergent or divergent. DIVERGENT THINKING: The divergent session allows you to be more open-ended, with fewer restrictions, constraints, and limitations. This type of...
by Jeff Slater | Jan 3, 2019 | Marketing Advice, Marketing Start Ups
Whether you are cutting up an onion or knocking down a tree, the best advice is the same. Spend most of your time sharpening your tool. Marketing strategy is about tool sharpening. You want crisp, clear, cutting-edge clarity to make sure that every action you take is...
by Jeff Slater | Jan 1, 2019 | Marketing Advice
The new CEO wandered around the office. He was handing out a card to every associate. On it, it says, “This card entitles the bearer to take a calculated risk. I want you to go out on a limb and try something that isn’t safe or easy. Make it a small test of the idea,...
by Jeff Slater | Dec 30, 2018 | Marketing People, Personal Stories
My brother Mitch has an addiction. Fortunately, it isn’t drugs or anything evil. He can’t get enough Bruce Springsteen. Since he was a teenager, Mitch loved the music and lyrics from one of America’s great music legends from our home state, New Jersey. When I say...
by Jeff Slater | Dec 27, 2018 | Foodpreneurs, Interesting Brands, Marketing Advice
KFC came out with a hilarious prank this week. It illustrates something I write about often. Have fun with your marketing and make people smile. No, I don’t want to buy a log for my fireplace that smells like KFC, but I have shared this graphic with so many people...
