by Jeff Slater | Jun 7, 2026 | Interesting Brands, Marketing Advice
How Don Sazon Turned a Family Spice Company into a Multi-Million Dollar Brand There is a moment in every great brand story where the product and the person become inseparable. Where the thing being sold is really just the container for everything the founder has lived...
by Jeff Slater | May 17, 2026 | Interesting Brands, Marketing Advice
Walk a trade show floor for ten minutes, and something odd happens. Everything starts to blur. Booths that spent six figures on design become wallpaper. Brands shouting clever taglines fade into ambient noise. You stop seeing any of it. This isn’t a failure of...
by Jeff Slater | Apr 19, 2026 | Interesting Brands, Marketing Advice
Most food companies start with a consumer insight, a trend report, or a gap on the shelf. Row 7 Seed Company started somewhere else entirely. They started in the dirt. Founded in 2018 by chef Dan Barber, Cornell University plant breeder Michael Mazourek, and organic...
by Jeff Slater | Apr 5, 2026 | Interesting Brands, Marketing Advice
What’s in your consideration set for energy bars? Every week, I walk the energy/granola/power bar aisle at Whole Foods in Raleigh and make the same set of decisions. The aisle is long. The options are endless. There are 213 choices. And yet, I always come out with...
by Jeff Slater | Mar 8, 2026 | Interesting Brands, Marketing Advice
RationAle is not your Ordinary N.A. Beer For years, the non-alcoholic beer section at your local store has been a graveyard of broken promises. You’d reach for a can out of necessity or curiosity, take a sip, and wonder if the liquid had ever actually seen a...
by Jeff Slater | Dec 28, 2025 | Interesting Brands, Marketing Advice
In 2025, I posted 52 blogs that have reached hundreds of thousands of viewers and subscribers. My readers include food and beverage buyers, retailers, marketing professionals, and founders interested in brand and marketing strategy. It is always fascinating to see...
