by Jeff Slater | Dec 6, 2018 | Marketing Advice
Imagine the scene. Someone organizes a meeting with a well-planned agenda. You have the right senior leaders of the company in the room. The topic is of high importance and comes during a particularly hectic and stressful week. You want the meeting to produce a clear...
by Jeff Slater | Dec 4, 2018 | Marketing Advice, Personal Stories
I stopped using to do lists about seven million years ago. Instead, I schedule work and personal activities on my calendar. From a time, management perspective, if the task is worth doing, it is worth blocking time to get it done. Whether it is for work or personal, a...
by Jeff Slater | Dec 2, 2018 | Advertising, Branding Issues, Marketing Advice
A friend who works for a West Coast organic beverage company recently lost her senior marketing position because the organization felt she was doing too much branding and not enough marketing. When she shared her story with me, it made me wonder how often these...
by Jeff Slater | Nov 29, 2018 | Marketing Advice, Marketing People
There are seven habits I observe about the marketing professionals I admire. After recently rereading Steve Covey’s work on seven habits of highly effective people, I looked at his list from a marketer’s perspective. This list isn’t exhaustive, just...
by Jeff Slater | Nov 27, 2018 | Marketing Advice
Every marketer who works on a brand needs to understand the brand’s voice. A brand voice is the words, tone, and personality communicated. It helps a marketer consistently tell a story. Whether you are speaking on a conference call, writing a blog post, sending an...
