by Jeff Slater | Aug 24, 2016 | Foodpreneurs, Interesting Brands, Marketing People, Personal Stories
I had coffee with a friend who has a fantastic bakery business called Anna’s Gourmet Goodies. Chris and I connected many years ago when we connected through a mutual friend. Since I had a bakery business in my past life, we always find fun things to talk about and to...
by Jeff Slater | Aug 22, 2016 | Interesting Brands, Marketing Advice, Marketing People, Personal Stories
How can you make sense of what social media channel is right for your business? Should you focus on one or all of them? How do you sort through the multitude of choices and how do you measure – or at least attempt to measure ROI? Is this even the right question to be...
by Jeff Slater | Aug 15, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People
Imagine a small, independent Los Angeles-based grocery store trying to compete with the big supermarkets. The chains buy products cheaper than a single store can sell them to customers. You know how this story will end. After his elderly parents couldn’t run the...
by Jeff Slater | Jun 1, 2016 | Marketing Advice, Marketing Books, Marketing People
Brands that have a purpose meaning and value rarely endure by doing nothing. For just ten years, from 1985-1995, Bill Watterson illustrated an imaginative world that captivated my daughters and me. There was genius in every panel. We laughed. We cried. We loved being...
by Jeff Slater | May 25, 2016 | Marketing Advice, Marketing People, Personal Stories
In the last thirty days, I have had several conversations with friends I have worked with over the last thirty years. A theme emerged from this handful of discussions that was flattering but also an opportunity to share a few important insights. Apparently, I’m...
by Jeff Slater | May 16, 2016 | Marketing People, Marketing Start Ups
There are eighteen billion glass bottles of wine filled every year by wineries throughout the world. That means that there are eighteen billion bottles that will soon be emptied and need a home. Some make it to glass recycling facilities but many end up in landfills....
