by Jeff Slater | Oct 14, 2016 | Marketing Advice, Marketing People, Personal Stories
When the owner of a group of quick change oil stores wanted to reconsider how they market themselves, the first question I asked was, what does success look like and do you have a marketing report card? How will they measure the change in the short, medium and...
by Jeff Slater | Oct 3, 2016 | Interesting Brands, Marketing People
James runs a bike shop in a small mid-western town. It is a small business that he started from scratch because he loves all things about bikes. Since he didn’t have any knowledge of business, he thought he’d create a shop that he would want to come to if he were a...
by Jeff Slater | Sep 23, 2016 | Marketing People
Belkin’s CMO, Kiernan Hannon believes that the idea of turning over a new product launch in just one person’s, or even several people’s, hands until market-ready is unthinkable. He observed that in too many companies, there is a concentration of...
by Jeff Slater | Sep 14, 2016 | Interesting Brands, Marketing Advice, Marketing People
Daniel Gibbs of Posture Podiatrist, an Australian podiatrist ran into a problem many small business owners face. He was responsible for 80% of the revenue for his clinic. Instead of working on his business – he worked in his business. Something had to change to better...
by Jeff Slater | Sep 2, 2016 | Foodpreneurs, Marketing Advice, Marketing People, Personal Stories
I attended a local marketing club (The Triangle Marketing Club Meetup) last night and heard Brad Grantham, an associate VP from French | West | Vaughn deliver a speech on PR. FWV is the largest privately held PR firm in the southeast, and I am a former client. (see...
by Jeff Slater | Aug 26, 2016 | Advertising, Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
One of my clients has engaged me to develop two brand names for new products. I love this type of work because it requires you to think both inside and outside of a box. How experienced are you if challenged to name that brand? Brand name development requires...
