by Jeff Slater | May 11, 2016 | Marketing Advice, Marketing People, Personal Stories
Do you build into your business process a way to stay human and personal? Can you say hello, on a first name basis every time you engage with a client? When I pick up my dry cleaning, I am always surprised that the owner remembers my name. I don’t come in that often,...
by Jeff Slater | Apr 22, 2016 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
No one enjoys renting a tuxedo for a special occasion. I think this is a universal truth. In 2013, Andrew Blackmon and Patrick Coyne, longtime friends who, while preparing for Andrew’s wedding in 2011, saw an opportunity to offer men an alternative to traditional...
by Jeff Slater | Apr 13, 2016 | Marketing Advice, Marketing People, Marketing Start Ups
Gail wanted to buy an expensive set of golf clubs online for her husband Kevin as an anniversary gift. She wanted to talk to someone who could provide some unbiased information and help her find the right brand. Imagine if she could be connected to brand advocates or...
by Jeff Slater | Apr 8, 2016 | Foodpreneurs, Marketing People, Marketing Start Ups
Imagine if your wine bottle was connected to the Internet and could tell you the story of the brand? Kuvee, a new startup has solved an interesting problem for consumers who want to open up several different wines at one time, but don’t want the wine to go bad. The...
by Jeff Slater | Apr 1, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People
How can you compete with a dozen different egg brands that fill the refrigerated shelves? What are the marketing methods a small business used to crack this market? My local grocer has nine brands that each sells three or four different products making the egg case a...
by Jeff Slater | Mar 28, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People
Where does a brand live? In the old school analog world, it was created and promoted by marketing people who shouted at you with advertising. They may have decided for you what you would experience, what you might feel and even, how you should behave. The marketers...
