by Jeff Slater | Sep 5, 2019 | Foodpreneurs, Marketing Advice, Marketing People
Do you have some hidden assets that could be used to help you market your business? Often, when engaged with clients, I’ll notice an underutilized asset that could help deliver a compelling message or support brand positioning. In the world of the consumer-packaged...
by Jeff Slater | Sep 3, 2019 | Marketing Advice, Marketing Start Ups, Personal Stories
A friend of mine is an executive coach. Julia gets hired to work with top leaders in companies to help them manage through difficult situations, challenging problems, and critical junctures in a business’ life. There are many lessons I have learned from Julia, but...
by Jeff Slater | Sep 1, 2019 | Marketing Advice, Marketing Start Ups
Getting noticed by an audience keeps getting more difficult every year. There are only a few ways where marketers can get someone to pay attention to a message. And the critical word is PAY because attention is in limited supply. To get someone to listen, read or...
by Jeff Slater | Aug 27, 2019 | Marketing Advice
I heard an interesting comment from Alexandria Ocasio-Cortez about storytelling during her interview with Jon Favreau on Pod Save America. She was asked why she thinks she has captured the imagination of millions through her social media and political activities. Her...
by Jeff Slater | Aug 25, 2019 | Marketing Advice, Marketing Start Ups
Lemonade insurance has stirred things up and is disrupting an industry. Daniel Schreiber and Shai Wininger squeezed a lot of the inefficiency out of the insurance property business to make Lemonade. Lemonade is the name of their insurance company that took a radically...
by Jeff Slater | Aug 22, 2019 | Branding Issues, Interesting Brands, Marketing Advice
I had the privilege this past week of leading a non-profit team through a naming exercise workshop. The organization had a well-thought-out business plan and needed to find a name for a physical location they will open next year. So, the Executive Director asked me to...
