by Jeff Slater | Oct 29, 2019 | Marketing Advice
The number of smartphone users who search queries on Google and other major search engines has risen from 10 percent to 25 percent over a period of 3 years. If this trend is anything to go by, then there is a high chance that voice searches will hit 50 percent of all...
by Jeff Slater | Oct 27, 2019 | Advertising, Marketing Advice, Marketing Start Ups
James wanted the shoes he saw in the online ad badly. He had a difficult time resisting because they were perfect for the occasion he had in mind. He wore dress shoes to his job but when he went out at night, he wanted to look hip but not formal. The ritual of putting...
by Jeff Slater | Oct 24, 2019 | Marketing Advice
A new client asked me what exactly is marketing. I told her it was everything she does with her business that adds value for customers. Anything she does that will help her keep her promise is marketing. Simply put, marketing is everything. How she answers the phone,...
by Jeff Slater | Oct 22, 2019 | Marketing Advice
Jules needed to reach an audience of medical device professionals who could benefit from a service he offered. He wanted to buy a mailing list but I convinced him that we could build one that could double his open rates instead. We did it one human at a time. So we...
by Jeff Slater | Oct 20, 2019 | Marketing Advice
Samantha is a young entrepreneur trying to find her way in the business world with her tech startup. Brilliant, passionate and new to becoming an entrepreneur. She has spent two years developing her software BUT not two minutes thinking who her ideal customers will...
by Jeff Slater | Oct 17, 2019 | Branding Issues, Marketing Advice
When your customer is the hero, it changes how you market your brand. You become an enabler of their dreams and your product or service has a supporting role, but isn’t the lead character. You know you are succeeding when a customer achieves what she wants to...
