by Jeff Slater | Aug 20, 2019 | Marketing Advice
So much of my work as a marketing consultant centers around listening to help a client grow their revenue. Most weeks, I find myself listening to stakeholders like their clients, associates, and management team. I’ll ask a question and then shut up until people stop...
by Jeff Slater | Aug 18, 2019 | Marketing Advice
Every day is an opportunity to learn by conducting a marketing test. Whether it is subject lines, images, or channels, marketers who succeed focus on learning from the marketplace. What happens, for example, if instead of sending emails to clients, you send pizza...
by Jeff Slater | Aug 6, 2019 | Branding Issues, Foodpreneurs, Marketing Advice
Wines sales have been flat over the last decade with little growth. Millennials have so many choices in craft beer, mixed drinks, and even cannabis that has cut into wine’s share of alcohol consumption. Suddenly, in flies Cooper Hawk, who is turning the tasting room...
by Jeff Slater | Aug 4, 2019 | Marketing Advice
A marketing insight is an understanding of the change that can make a difference. Insights come from seeing a marketplace and recognizing a problem that frustrates, challenges, or is inconvenient. Data alone helps, but insight comes through observation, empathy, and...
by Jeff Slater | Aug 1, 2019 | Marketing Advice, Personal Stories
Often, I’ll hear people tell me that email marketing is a waste of money. No one reads emails, is the response I often hear from clients. “I get 500 emails a day and never read them”, is a common refrain. Over the last five years, email marketing for B2B has proven to...
by Jeff Slater | Jul 30, 2019 | Branding Issues, Foodpreneurs, Marketing Advice
In a world focused on plant-based meat alternatives, Arby’s is planting a flag in the ground to promote meat. This is their meat strategy. In this age of Beyond Meat and the Impossible Burger, Arby’s is celebrating that their chain is not following the herd but will...
