by Jeff Slater | Oct 7, 2015 | Advertising, Marketing Advice, Marketing People
A reputation for a brand is the coin of the realm. It is the permission a customer gives your business to speak to you. It captures the trust you have in a company, a product or a particular brand. Imagine what Mathias Muller, Volkswagen’s new CEO has on his to-do...
by Jeff Slater | Oct 5, 2015 | Marketing Advice, Marketing Books
I was introduced to a winemaker at a marketing conference last week. He asked a simple question. Tell me your story. He didn’t ask me what I do or my job title. He didn’t ask me where I went to school. He didn’t ask me to share information about companies and...
by Jeff Slater | Oct 2, 2015 | Marketing Advice
My niece was looking for a name for a new blog she wanted to write. She posted some ideas on Facebook to get input. It prompted me to write these questions you should answer before you name a blog. Naming a blog is a last step – if you have answered these questions...
by Jeff Slater | Sep 30, 2015 | Marketing Advice, Marketing Books, Marketing People
Bob Pearson, the author of PreCommerce spoke to the Wine Marketing Exchange conference that I had the privilege of hosting this past week. With a background spanning healthcare and technology marketing, Bob has a rare vantage point to assess how business has been...
by Jeff Slater | Sep 28, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People
I had the honor, once again to be the host of a marketing conference that Nomacorc sponsors in California. It is called The Exchange. We bring together fascinating thought leaders from the wine industry and retail to speak to a very select audience of wine marketing...
by Jeff Slater | Sep 25, 2015 | Marketing Advice, Marketing People, Personal Stories
Seth Godin is one of my marketing heroes. Watch this remarkable forty five minute speech he gave at a marketing conference called INBOUND. It isn’t as much about marketing as it it about being human, connecting with people and being your genuine self. He inspires me...
