by Jeff Slater | Aug 19, 2015 | Marketing Advice, Marketing People, Marketing Start Ups
One of the joys of marketing is that I get to work with and meet some extraordinary people. A graphic designer who I have known for years, Jeff Lawson from Cowan Studios told me about a new business he and I friend were creating. Called Perfectly Afflicted, the...
by Jeff Slater | Aug 17, 2015 | Marketing Advice, Marketing Start Ups
Many of the requests I get for marketing advice require me to be a very good listener, to see patterns and to share simple, easy-to-follow solutions. One tactical approach that often comes up is the one hundred day challenge. It has been successful with a range of...
by Jeff Slater | Aug 14, 2015 | Marketing Advice, Marketing Start Ups
I was reminded today in a conference call with a client, how incredibly important it is for a start up to stay as close to customers as possible. My client is starting a food business and needed some counsel on how to get distribution into stores. Should he do it...
by Jeff Slater | Aug 12, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice
Marketers keep slicing the pie thinner and thinner. Dave Asprey, the guy behind Fat Water, is going to a different end of the spectrum to add weight, wet and wonder to his new product idea. Are You Shocked that FATwater is a thing. Asprey, who is the guy behind...
by Jeff Slater | Aug 10, 2015 | Marketing Advice, Personal Stories, Uncategorized
I’m sorry to tell you this, but your customer determines if your brand can be part of their world. Not you. She makes a choice to let you come in, and be part of her everyday experiences. Without her permission, the door is not opened. Marketers try hard to...
by Jeff Slater | Aug 7, 2015 | Interesting Brands, Marketing Advice, Marketing Start Ups
Packaging is a real art form and vital for getting your product to be noticed. From marketing brownies, fresh squeezed juices, Cheerwine, Slim Jim and dozens of other products, I have learned a few tricks of the trade. Here are nine ideas to prevent the most common...
