by Jeff Slater | Sep 16, 2015 | Marketing Advice
Turning T-Shirts into Quilts into a Business The average American discards 65 pounds of textile each year. Much of that are old t-shirts that no longer fit or have gone out of style. Ross Lohr and his business partner Nathan Rothstein had an idea that they could turn...
by Jeff Slater | Sep 14, 2015 | Marketing Advice, Personal Stories
The fundamentals of marketing apply whether you are going for a job interview or applying for a spot at a college or graduate school. During an interview, you are marketing a product – and that product is you. How can you earn that coveted spot? Of course you need to...
by Jeff Slater | Sep 11, 2015 | Marketing Advice, Marketing Start Ups
A strange and intriguing email came to me from a reader who told me, that he couldn’t afford to market. His business was on life-support, he was in a deep hole and the last thing he could imagine was investing in some expensive marketing. Could I help? I shared with...
by Jeff Slater | Sep 9, 2015 | Advertising, Marketing Advice, Marketing People
Apple is considered the world’s most valuable company. Steve Job’s genius is legendary, and he doesn’t need another blog post extolling his mastery. But it is Steve’s failure with The Lisa that intrigues me since it proved to be so pivotal to his understanding of...
by Jeff Slater | Sep 7, 2015 | Marketing Advice, Marketing Books, Personal Stories
My friend Paul Mabray told me about a book that I should read call PreCommerce. He explained that the author, Bob Pearson clearly describes how companies and customers are transforming business together When you think about it, so much has changed about buying...
by Jeff Slater | Sep 4, 2015 | Advertising, Marketing Advice, Marketing Books, Marketing People
There is a wonderful article by Douglas Van Praet in Fast Company about metaphors. WHY METAPHORS BEAT THE SNOT OUT OF FACTS WHEN IT COMES TO MOTIVATING ACTION. Doug spoke at a Wine Marketing Exchange Conference two years ago and his book, Unconscious Branding is...
