by Jeff Slater | Nov 13, 2015 | Marketing Advice
On one of my favorite podcast, On Being with Krista Tippet, the writer Adam Gopnik commented on how at a family reunion, he realized that some people were growing, and others were aging. He mentioned that those under 35 seemed to be growing, and those over were aging....
by Jeff Slater | Nov 11, 2015 | Interesting Brands, Marketing Advice, Marketing Books
Business models can sometimes be applied from one industry to another with great success. We typically think of places like golf courses or health clubs as having memberships, but what happens when a retailer does this? Stores like R.E.I. and Costco both offer...
by Jeff Slater | Nov 9, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing Start Ups
Swiss Water is opening coffee shops in New York City that only serves decaffeinated coffee. I know, you are wondering, what is the point. Right? About 10% of the population prefers decaf over caffeinated coffee, so once again you have a company whose marketing focus...
by Jeff Slater | Nov 6, 2015 | Marketing Advice, Marketing People, Personal Stories
Marketers who genuinely understand how marketing works put help first in their relationships with their target audience. They move away from selling to serving. They shift to being useful and away from annoying. They understand that customers don’t buy from business’...
by Jeff Slater | Nov 4, 2015 | Interesting Brands, Marketing Advice, Marketing Start Ups
When a company is committed to their values, they have two choices. Make a product and try and layer on marketing after the fact. Or, build marketing into the very essence of what they sell. ReWrap is a company who can see the forest from the trees. Tremendous...
by Jeff Slater | Oct 30, 2015 | Marketing Advice
Here is a little exercise most of you are afraid to do that could help keep your brand thriving and your business in good health. Write an Obituary for your Business This work is not a complex activity. You can complete it in a few hours or so. To start, assemble your...
