by Jeff Slater | Sep 30, 2015 | Marketing Advice, Marketing Books, Marketing People
Bob Pearson, the author of PreCommerce spoke to the Wine Marketing Exchange conference that I had the privilege of hosting this past week. With a background spanning healthcare and technology marketing, Bob has a rare vantage point to assess how business has been...
by Jeff Slater | Sep 28, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People
I had the honor, once again to be the host of a marketing conference that Nomacorc sponsors in California. It is called The Exchange. We bring together fascinating thought leaders from the wine industry and retail to speak to a very select audience of wine marketing...
by Jeff Slater | Sep 25, 2015 | Marketing Advice, Marketing People, Personal Stories
Seth Godin is one of my marketing heroes. Watch this remarkable forty five minute speech he gave at a marketing conference called INBOUND. It isn’t as much about marketing as it it about being human, connecting with people and being your genuine self. He inspires me...
by Jeff Slater | Sep 23, 2015 | Marketing Advice
Business knows a lot of details about products and services they offer. In trying to share this information on a web site, brochure, email or in-person communications, they can drown out their message with bullet points and facts. [Tweet “Knowing too much can...
by Jeff Slater | Sep 21, 2015 | Marketing Advice, Marketing Start Ups
The customer ISN’T always right. The RIGHT customer is always right. This isn’t trivial but fundamental to all types of businesses. If you are serving all customers equally, then those who can provide your business or brand with profitable growth aren’t getting their...
by Jeff Slater | Sep 18, 2015 | Interesting Brands, Marketing Advice, Marketing Start Ups
There is an expectation of where you will find a brand. Wine belongs in wine shops. Basketballs belong in sporting good shops. Cars belong at a dealer showroom. Underwear for people with incontinence belongs in a medical supply catalog or the aisle of a drugstore. But...
