by Jeff Slater | Oct 16, 2015 | Marketing Advice, Marketing Start Ups, Personal Stories
I think I have read 10,132 entry level resumes in my career. Well, maybe not exactly but it feels that way. During my career hiring new talent, I’m often surprised at how poorly these resumes market the individual applying for a marketing job. When asked for advice,...
by Jeff Slater | Oct 14, 2015 | Marketing Advice, Personal Stories
With apologies to my vegan friends, sometimes it is really difficult to eat an elephant. You have to take one bite at a time. Marketing is an incremental sport that requires you to begin. You need to start and get things rolling so that you have a little forward...
by Jeff Slater | Oct 12, 2015 | Advertising, Interesting Brands, Marketing Advice
No matter what business you are in, your brand can’t be for everyone. Not every consumer or business you target wants to pay the price you want to charge. Not every feature you add to your product or service, matters to everyone on your email list. Not every promo...
by Jeff Slater | Oct 7, 2015 | Advertising, Marketing Advice, Marketing People
A reputation for a brand is the coin of the realm. It is the permission a customer gives your business to speak to you. It captures the trust you have in a company, a product or a particular brand. Imagine what Mathias Muller, Volkswagen’s new CEO has on his to-do...
by Jeff Slater | Oct 5, 2015 | Marketing Advice, Marketing Books
I was introduced to a winemaker at a marketing conference last week. He asked a simple question. Tell me your story. He didn’t ask me what I do or my job title. He didn’t ask me where I went to school. He didn’t ask me to share information about companies and...
by Jeff Slater | Oct 2, 2015 | Marketing Advice
My niece was looking for a name for a new blog she wanted to write. She posted some ideas on Facebook to get input. It prompted me to write these questions you should answer before you name a blog. Naming a blog is a last step – if you have answered these questions...
