by Jeff Slater | Jun 10, 2016 | Marketing Advice
What single word does your brand own? How do you communicate this position in everything you do? What piece of information helped you move in that direction? Is it possible what you think is only true in your mind but not in the mind of your customers? What is the...
by Jeff Slater | Jun 3, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice
Where did you get that coffee? I don’t mean Starbucks, Dunkin Donuts or Harris Teeter. But which farm grew the bean. How did they get to your kitchen? Did the farmers who grew these products get a fair price or are all the margin sucked up by importers,...
by Jeff Slater | Jun 1, 2016 | Marketing Advice, Marketing Books, Marketing People
Brands that have a purpose meaning and value rarely endure by doing nothing. For just ten years, from 1985-1995, Bill Watterson illustrated an imaginative world that captivated my daughters and me. There was genius in every panel. We laughed. We cried. We loved being...
by Jeff Slater | May 30, 2016 | Interesting Brands, Marketing Advice
I have noticed a common problem with many brands who seek out my marketing consulting services. Their intention is sound, but they make the same mistakes over and over again. They think of marketing as if it is a noun, not a verb. Marketing is an action that involves...
by Jeff Slater | May 27, 2016 | Marketing Advice, Personal Stories
Why hasn’t anyone created supermarkets designed for senior citizens? Think about it. Most supermarkets are for everyone, but seniors have unique needs. They are less mobile, usually prefer to buy in smaller quantities and may have difficulty seeing and hearing....
by Jeff Slater | May 25, 2016 | Marketing Advice, Marketing People, Personal Stories
In the last thirty days, I have had several conversations with friends I have worked with over the last thirty years. A theme emerged from this handful of discussions that was flattering but also an opportunity to share a few important insights. Apparently, I’m...
