by Jeff Slater | May 23, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice
A friend who owns a marketing agency is frustrated. He doesn’t like that I think of him as an email expert. His agency has dozens of other competencies, yet I see him as an email guru. Another client I help owns a brand that stands for something that mattered...
by Jeff Slater | May 20, 2016 | Marketing Advice, Uncategorized
Businesses get financial audits at least once a year. In some industries, operations get an external audit from various regulatory agencies, to make sure they are adhering to best practices or standards like OSHA. But sales and marketing efforts are rarely audited by...
by Jeff Slater | May 17, 2016 | Marketing Advice, Marketing Start Ups
It is often said that one of the key roles for any marketing team is to get leads through a pipeline or funnel. That doesn’t feel right to me. I think marketing should be nurturing relationships that evolve into leads. There is a big difference. We want to do...
by Jeff Slater | May 13, 2016 | Marketing Advice, Marketing Start Ups, Personal Stories
I had an idea that I want to offer to readers of my blog. Hire me for a marketing consulting project and I’ll donate several free hour of advice to the charity or non-profit of your choice. When I tried this on a small scale about a year ago, the response was...
by Jeff Slater | May 11, 2016 | Marketing Advice, Marketing People, Personal Stories
Do you build into your business process a way to stay human and personal? Can you say hello, on a first name basis every time you engage with a client? When I pick up my dry cleaning, I am always surprised that the owner remembers my name. I don’t come in that often,...
by Jeff Slater | May 9, 2016 | Advertising, Interesting Brands, Marketing Advice
The hardest thing for a business to get from a marketplace is attention. You can interrupt prospect by advertising to them but often they don’t notice you. What happens in many companies is they look at the other ads run by competitors and assume that they...
