by Jeff Slater | Apr 15, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
Traditionally, hairdressers have either owned their salon or worked as an employee where they hand over half their earnings to the Owner. Salons by JC is an innovative approach that is disrupting the business model. In 1997, Jack Griffey and Cecil Miller began their...
by Jeff Slater | Apr 13, 2016 | Marketing Advice, Marketing People, Marketing Start Ups
Gail wanted to buy an expensive set of golf clubs online for her husband Kevin as an anniversary gift. She wanted to talk to someone who could provide some unbiased information and help her find the right brand. Imagine if she could be connected to brand advocates or...
by Jeff Slater | Apr 11, 2016 | Marketing Advice, Personal Stories
As I listened to yet another podcast about marketing, I couldn’t believe that the person interviewed kept referring to the people he wanted to sell to as a target. He wasn’t interested in them as people, and that was evident from his language. What happens when we...
by Jeff Slater | Apr 4, 2016 | Marketing Advice, Marketing Start Ups
A new product is being squeezed onto the kitchen counters of America alongside the toaster, Keurig, and Cuisinart. Say hello to Juicero. A well-financed group has solved a problem for home juicing enthusiasts looking for convenience and healthy foods. Imagine having...
by Jeff Slater | Apr 1, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People
How can you compete with a dozen different egg brands that fill the refrigerated shelves? What are the marketing methods a small business used to crack this market? My local grocer has nine brands that each sells three or four different products making the egg case a...
by Jeff Slater | Mar 30, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
I get questions from readers who are struggling to understand marketing. Many of those new to the profession, assume that there are a set of rules that if you follow them, will lead to marketing success. Tell me the rule of thumb on how much a brand should spend on...
