by Jeff Slater | Jun 24, 2016 | Marketing Advice
At a wine marketing conference that I hosted this past week, we got to listen to a speaker named Peter Isaacson from Demandbase. He provided a very helpful framework for sales and marketing alignment. Account Based Marketing is an approach for business to business...
by Jeff Slater | Jun 22, 2016 | Marketing Advice
Five years ago, a small group of colleagues joined me to create an unusual event for the wine marketing community. We called it THE EXCHANGE because we wanted it to be an interaction of ideas, insights and inspiration. Ten events later, more than one thousand wine...
by Jeff Slater | Jun 20, 2016 | Marketing Advice
Why isn’t anyone making wines for left-handed drinkers? I know, this is a stupid idea, but there is a marketing lesson within this thought. Allow me to unpack it with my right hand. Imagine a wine made for people who are left-handed. I think there is an...
by Jeff Slater | Jun 17, 2016 | Marketing Advice
Are you investing in buying awareness or have you designed your product so that it matters to your customers? Businesses spend millions of dollars to have consumer aware of their brand only to find that a startup offers something new, important, and of more relevance...
by Jeff Slater | Jun 15, 2016 | Marketing Advice
When will companies get over themselves? One of my blog readers named Bob, who is a marketing manager sent me a note about the leadership team at the B2B company he works. He told me that he can’t convey to management that customers don’t care what they...
by Jeff Slater | Jun 13, 2016 | Marketing Advice
Mark Schaefer, the noted marketing writer, blogger {Grow}, podcast host and all wonderful human being, often says that if you aren’t sharing your content, it probably won’t help you achieve your goals. Mark’s point is so helpful for marketing...
