by Jeff Slater | Jun 17, 2016 | Marketing Advice
Are you investing in buying awareness or have you designed your product so that it matters to your customers? Businesses spend millions of dollars to have consumer aware of their brand only to find that a startup offers something new, important, and of more relevance...
by Jeff Slater | Jun 15, 2016 | Marketing Advice
When will companies get over themselves? One of my blog readers named Bob, who is a marketing manager sent me a note about the leadership team at the B2B company he works. He told me that he can’t convey to management that customers don’t care what they...
by Jeff Slater | Jun 13, 2016 | Marketing Advice
Mark Schaefer, the noted marketing writer, blogger {Grow}, podcast host and all wonderful human being, often says that if you aren’t sharing your content, it probably won’t help you achieve your goals. Mark’s point is so helpful for marketing...
by Jeff Slater | Jun 10, 2016 | Marketing Advice
What single word does your brand own? How do you communicate this position in everything you do? What piece of information helped you move in that direction? Is it possible what you think is only true in your mind but not in the mind of your customers? What is the...
by Jeff Slater | Jun 3, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice
Where did you get that coffee? I don’t mean Starbucks, Dunkin Donuts or Harris Teeter. But which farm grew the bean. How did they get to your kitchen? Did the farmers who grew these products get a fair price or are all the margin sucked up by importers,...
by Jeff Slater | Jun 1, 2016 | Marketing Advice, Marketing Books, Marketing People
Brands that have a purpose meaning and value rarely endure by doing nothing. For just ten years, from 1985-1995, Bill Watterson illustrated an imaginative world that captivated my daughters and me. There was genius in every panel. We laughed. We cried. We loved being...
