by Jeff Slater | Aug 5, 2016 | Marketing Advice
I got a question from a reader about pricing several months ago and thought I’d share my perspective on the topic. The wrong way to price a product or service is to take your cost and add a percentage of profit that you want to make on that product. This approach is...
by Jeff Slater | Aug 3, 2016 | Marketing Advice
Does this describe you? You haven’t read a book in the last year. You don’t listen to podcasts about your field of interest? You rarely read any trade magazines in print or online? You haven’t gone to a lecture, free course or digital webinar on a topic you know...
by Jeff Slater | Aug 1, 2016 | Marketing Advice
As a marketing consultant meeting with many new prospective clients, I’m amazed at how often everyone wants to jump to tactics. We need a new website. We need email marketing. We need to pump up our PR efforts. We need a new brochure to tell our story. Nope. You need...
by Jeff Slater | Jul 29, 2016 | Marketing Advice
This week I got to speak to a CEO of a company that was started more than 50 years old. The business grew for many years but the last decade has been stagnant and flat. The CEO has slowly realized that they needed a digital transformation. Instead of living in the...
by Jeff Slater | Jul 27, 2016 | Marketing Advice
We live in a digital world where emotion needs to grab you through whatever screen you have in your face. Rational arguments take a back seat to stories that touch you deeply. It is so easy to forget this because we over-rationalize the importance of relevant...
by Jeff Slater | Jul 25, 2016 | Marketing Advice
Some problems feel impossible, but two Australian buddies decided they needed to do something to help the homeless. So they decided to wash their clothes. Lucas Patchett and Nicolas Marchesi decided that if they could bring some dignity to the homeless people they...
