by Jeff Slater | Jul 1, 2016 | Marketing Advice
As I launch my marketing consulting business full time, I will continue to share helpful marketing tips and ideas that come from working with my clients. I’ll keep my client’s details confidential unless I have permission to share the solutions I deliver....
by Jeff Slater | Jun 29, 2016 | Marketing Advice
I needed oil for my car and went to a quick stop service company. They did the oil change swiftly and efficiently. When I went to checkout, I swiped my credit card. But the instructions were so unclear that the clerk had to walk me through what should have been...
by Jeff Slater | Jun 27, 2016 | Marketing Advice
Did you see my billboard popping up all over America this past week? Announcing the opening of my marketing consulting firm called The Marketing Sage. I am leaving my global marketing job on July 1st, 2016 to write a new chapter in my career. I am so excited, I...
by Jeff Slater | Jun 24, 2016 | Marketing Advice
At a wine marketing conference that I hosted this past week, we got to listen to a speaker named Peter Isaacson from Demandbase. He provided a very helpful framework for sales and marketing alignment. Account Based Marketing is an approach for business to business...
by Jeff Slater | Jun 22, 2016 | Marketing Advice
Five years ago, a small group of colleagues joined me to create an unusual event for the wine marketing community. We called it THE EXCHANGE because we wanted it to be an interaction of ideas, insights and inspiration. Ten events later, more than one thousand wine...
by Jeff Slater | Jun 20, 2016 | Marketing Advice
Why isn’t anyone making wines for left-handed drinkers? I know, this is a stupid idea, but there is a marketing lesson within this thought. Allow me to unpack it with my right hand. Imagine a wine made for people who are left-handed. I think there is an...
