by Jeff Slater | Jul 8, 2016 | Marketing Advice
I expected easy. It wasn’t. It should have been easy to take your work phone number with you when you leave a company. But Verizon decided to make it complicated. Let me tell you a brief story and share a marketing lesson. As many of you know, my last day at...
by Jeff Slater | Jul 6, 2016 | Marketing Advice
I needed to replenish my supply of Bayer Aspirin. I walked into my local Walgreen Pharmacy anxious to walk out quickly. In the aisle labeled pain reliever was a wall of more than 2,500 products. Blue packages, red packets, multi-colored packages and everything in...
by Jeff Slater | Jul 4, 2016 | Marketing Advice
I went to Best Buy to buy a new Dell laptop. I have used a Dell for the last ten years at work. I didn’t have any other brand in mind when I walked in the store. I needed this for my new marketing consulting business and I needed it that day. I didn’t want to wait to...
by Jeff Slater | Jul 1, 2016 | Marketing Advice
As I launch my marketing consulting business full time, I will continue to share helpful marketing tips and ideas that come from working with my clients. I’ll keep my client’s details confidential unless I have permission to share the solutions I deliver....
by Jeff Slater | Jun 29, 2016 | Marketing Advice
I needed oil for my car and went to a quick stop service company. They did the oil change swiftly and efficiently. When I went to checkout, I swiped my credit card. But the instructions were so unclear that the clerk had to walk me through what should have been...
by Jeff Slater | Jun 27, 2016 | Marketing Advice
Did you see my billboard popping up all over America this past week? Announcing the opening of my marketing consulting firm called The Marketing Sage. I am leaving my global marketing job on July 1st, 2016 to write a new chapter in my career. I am so excited, I...
