by Jeff Slater | May 30, 2016 | Interesting Brands, Marketing Advice
I have noticed a common problem with many brands who seek out my marketing consulting services. Their intention is sound, but they make the same mistakes over and over again. They think of marketing as if it is a noun, not a verb. Marketing is an action that involves...
by Jeff Slater | May 27, 2016 | Marketing Advice, Personal Stories
Why hasn’t anyone created supermarkets designed for senior citizens? Think about it. Most supermarkets are for everyone, but seniors have unique needs. They are less mobile, usually prefer to buy in smaller quantities and may have difficulty seeing and hearing....
by Jeff Slater | May 25, 2016 | Marketing Advice, Marketing People, Personal Stories
In the last thirty days, I have had several conversations with friends I have worked with over the last thirty years. A theme emerged from this handful of discussions that was flattering but also an opportunity to share a few important insights. Apparently, I’m...
by Jeff Slater | May 23, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice
A friend who owns a marketing agency is frustrated. He doesn’t like that I think of him as an email expert. His agency has dozens of other competencies, yet I see him as an email guru. Another client I help owns a brand that stands for something that mattered...
by Jeff Slater | May 20, 2016 | Marketing Advice, Uncategorized
Businesses get financial audits at least once a year. In some industries, operations get an external audit from various regulatory agencies, to make sure they are adhering to best practices or standards like OSHA. But sales and marketing efforts are rarely audited by...
by Jeff Slater | May 17, 2016 | Marketing Advice, Marketing Start Ups
It is often said that one of the key roles for any marketing team is to get leads through a pipeline or funnel. That doesn’t feel right to me. I think marketing should be nurturing relationships that evolve into leads. There is a big difference. We want to do...
