by Jeff Slater | Feb 3, 2017 | Marketing Advice, Marketing Start Ups, Personal Stories
I plan on donating more of my time to help my community at no charge for my marketing services. My marketing consulting business is off to a great start since it began last July. I work with food, beverage and industrial clients along with non-profits...
by Jeff Slater | Feb 1, 2017 | Branding Issues, Marketing Advice, Personal Stories
Occasionally, I get to speak to business owners who are interested in learning how to make marketing work for them. I start at a strategic level so we don’t get lost in tactics but occasionally provide some practical tips too. I want the audience to see the big...
by Jeff Slater | Jan 30, 2017 | Branding Issues, Interesting Brands, Marketing Advice
There is power in referrals. If you aren’t creating incentives for satisfied customers to help you, you are missing out on a significant opportunity. Erin Condren markets artistic day planners that sell online at Erin Condren Planners. She realized the power of...
by Jeff Slater | Jan 27, 2017 | Marketing Advice, Marketing Start Ups
Getting your car fixed has traditionally come with a big shot of testosterone. Think car mechanic, and you think of men with dirty hands talking car talk that is intimidating to many people and especially women. So the notion of a female-focused auto shop is a...
by Jeff Slater | Jan 20, 2017 | Marketing Advice
Are you planning a strategy conference for your company? Over the years, I have participated in dozens of offsite meetings and learned some helpful lessons in how to keep them productive, efficient and fun. This past week, I assisted one of my marketing clients as...
by Jeff Slater | Jan 16, 2017 | Marketing Advice, Marketing Start Ups
Henry Ford made one car model in 1908, and he sold 1,700 cars. Then he decided to add three more types of cars in the next years, and he sold 1,690 cars. He started to think about driving toward simple. Ford noticed that sales in total declined during those subsequent...
