by Jeff Slater | Dec 23, 2016 | Branding Issues, Marketing Advice
After spending several hours at a charity walk on a cold fall afternoon, an email pops up on my phone thanking me for spending my time helping with this cause. Instead of it being a long and dull boilerplate-type email, it is a photograph of a young person who has...
by Jeff Slater | Dec 21, 2016 | Interesting Brands, Marketing Advice, Marketing People
In 2003, two Australian mates, Travis Garone and Luke Slattery were having a quiet beer in a pub and started to comment on fashion trends. Where have all the mustaches gone, they wondered? Inspired by a friend’s mother who was doing a fundraiser for breast cancer,...
by Jeff Slater | Dec 19, 2016 | Marketing Advice, Marketing Books
Harvard professor Clay Christensen has a great new book called Competing Against Luck. He tells a thought-provoking story about McDonalds and milkshakes to demonstrate the point that consumers hire a milkshake to do a job. Jobs To Be Done McDonald’s has...
by Jeff Slater | Dec 16, 2016 | Branding Issues, Marketing Advice, Personal Stories
The world has wild and crazy ideas waiting to be borrowed or gently stolen. Some businesses get started based on an absurd idea. They can be so off-the-wall that everyone laughs at them until you start making money, get coverage in major news outlets and become the...
by Jeff Slater | Dec 14, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
There are hundreds of companies that sell scented candles for the home. But only one gives you a ring with each candle, and a chance to win a $5,000 diamond ring! Diamond Candle is one of those brilliantly simple marketing ideas that can teach you a powerful lesson....
by Jeff Slater | Dec 12, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing Books, Marketing Start Ups
When a business or a marketing team is limited by resources or time, that is when they must use your superpowers. They must think inside the cupcake box. Constraints can help you find solutions because it more tightly and narrowly defines a problem and causes you to...
