by Jeff Slater | Jan 6, 2017 | Marketing Advice, Marketing People, Marketing Start Ups
Offices can be one of the most difficult places to get work done. Seems counterintuitive, but you know it is true that most offices are dysfunctional. Jason Fried, the CEO at Basecamp, the Chicago-based software company has several excellent ideas that his company...
by Jeff Slater | Jan 4, 2017 | Marketing Advice, Marketing Start Ups, Personal Stories
I have worked for three companies who have failed at implementing CRM or customer relationship management systems. What went wrong? Why didn’t these projects succeed? Could marketing have played a role in making these project work and avoided having CRM plans...
by Jeff Slater | Jan 2, 2017 | Marketing Advice
Do you jump into solutions too fast before the problem is clear? Would it help to reframe the question and confirm that you understand what problem you are trying to fix? Are you jumping into tactics too soon? Reframing a problem may be a better approach to...
by Jeff Slater | Dec 30, 2016 | Interesting Brands, Marketing Advice, Marketing People
Over the last few years, I have written over 700 blog posts covering many marketing topics. I learn by writing and researching all types of businesses and find inspiration in many places. Blogs can be like marketing gifts, especially when they are wrapped with a bow....
by Jeff Slater | Dec 28, 2016 | Marketing Advice, Marketing Books
Susan buys five times more low-fat Greek yogurt than a typical consumer but she doesn’t have a particularly large family. She has found seven or eight ways to use the yogurt in recipes, blended drinks, salad dressings and much more. Susan is a super consumer....
by Jeff Slater | Dec 26, 2016 | Marketing Advice
Need to present a new marketing plan or program at the beginning of the year to your CMO, CEO or Board? Here are a few tips & reminders about reporting on marketing up to the C-Suite of an organization. Present Marketing to the Boss Based on my experiences, there...
