by Jeff Slater | Dec 9, 2016 | Branding Issues, Foodpreneurs, Marketing Advice
There are some absolute truths about marketing that many entrepreneurs, managers and business owners either don’t know, never learn or ignore. Whether you market marbles, matches or mobile phones, these five lessons apply. You can’t be for everyone. Stop trying to...
by Jeff Slater | Dec 7, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing Start Ups
I’m fascinated by business models that bring value to customers through unique marketing approaches. Thrive Market is an online retailer whose mission is to make healthy living easy for everybody. The founders looked at Costco’s club membership approach and Whole...
by Jeff Slater | Dec 5, 2016 | Foodpreneurs, Marketing Advice, Personal Stories
When I learned that my youngest daughter Fanny Slater was chosen to be one of the co-hosts on a new Food Network Show, I was not surprised. Fanny has always been cooking on all burners her whole life. From a very young age, Fanny was the type of child who always...
by Jeff Slater | Dec 2, 2016 | Marketing Advice
How can you teach your young children empathy and the value of giving back? Lily is a mom and wants her kids to appreciate the importance of giving back to a community. But, as very young children under six years old, few non-profits want them involved in projects. So...
by Jeff Slater | Nov 30, 2016 | Marketing Advice
There is Joy in Failure. I am an accomplished cook although not professionally trained. Few things give me more pleasure than cooking and creating something new. There is nothing like a new ingredient or a riff on an old idea to get my juices flowing. Over...
by Jeff Slater | Nov 28, 2016 | Marketing Advice, Marketing People, Personal Stories
My best friend sent me a digital version of a Super 8 movie we made in 1972 along with another close friend. It was my film debut and like time-traveling back to my high school days. (or daze). It was called The Fate of Elan and was so sophomoric, silly and creative,...
