by Jeff Slater | Apr 25, 2018 | Marketing Advice
The conference room had whiteboards and post-it-notes showing the pros and cons of each competitor. SWOT analysis and other MBA-type tools permeated the space. The management team and their colleagues were trying to figure out a strategy for success. Big data was...
by Jeff Slater | Apr 24, 2018 | Marketing Advice, Personal Stories
In the last sixty days, I have conducted about 30 discovery interviews with several clients. The goal of the work is to understand how internal or external stakeholders feel about products, services, and activities associated with their brands. My goal in conducting...
by Jeff Slater | Apr 22, 2018 | Marketing Advice, Marketing People, Personal Stories
In 1978, clinical psychologists Pauline Clance and Suzanne Imes coined the phrase imposter syndrome. It is a pattern where people doubt their accomplishments and have an internal fear of being seen as a fraud. Early research focused on women, but this syndrome affects...
by Jeff Slater | Apr 17, 2018 | Branding Issues, Marketing Advice, Marketing Books
Tobi Lüke, the founder of Shopify, has a beautiful expression he uses in talking about relationships. The trust battery It is charged at 50% when people are first hired and over time, the trust battery is charged or discharged as you either deliver or fail to live up...
by Jeff Slater | Apr 8, 2018 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing Start Ups
I’m not a beer consumer but have been intrigued watching the craft movement. The downside to all of this growth is that the by-product of all these breweries is a ton of food waste. Ever hear of Regrained? A keg of beer creates almost 100 pounds of leftover grains....
by Jeff Slater | Apr 3, 2018 | Branding Issues, Interesting Brands, Marketing Advice, Marketing People
How can you compete with 29,332 companies that sell the same things as you? What if you gave away one-dollar bills, had no planned ROI but based the promotion on kindness? I met Danny Rosin at a Starbucks for coffee just a few months ago. I knew of Danny but we...
