by Jeff Slater | Jun 24, 2018 | Foodpreneurs, Marketing Advice, Marketing People
In 1979, I bought my first 5-gallon container of 5-fold pure Madagascar vanilla from David Michael, a flavoring company in Philadelphia started in 1896. This high-quality vanilla was one of the secret ingredients in making Rachel’s Brownies, the sinfully delicious...
by Jeff Slater | Jun 21, 2018 | Foodpreneurs, Marketing Advice
What happens when a robot replaces the chef in the kitchen? Spyce, a Boston-based business is the genius of four MIT graduates and foodpreneurs who believed there was a way to eat healthy at an affordable price point. Starting at $7.50, a healthy meal is developed by...
by Jeff Slater | Jun 19, 2018 | Interesting Brands, Marketing Advice, Marketing Start Ups
When Danish entrepreneur Michael Stausholm learned about a Kickstarter-funded campaign by MIT students, he sharpened his pencil to gain the distributions rights. That’s how sprout grew from a seed. Stausholm was involved in sustainability products for most of...
by Jeff Slater | Jun 17, 2018 | Branding Issues, Marketing Advice, Marketing Start Ups, Personal Stories
A marketing plan is a lot like scaling a mountain and should answer three questions: Where are we now? Where is our brand’s today’s – what is the current situation? Where are we going? The direction must align with the business’ vision and mission. How will we get...
by Jeff Slater | Jun 14, 2018 | Marketing Advice, Personal Stories
When I brought my damaged suitcase to a new shoe and luggage repair store, I didn’t expect to find a marketing lesson in customer service and pricing. I’m so glad I didn’t read the online reviews first. They were terrible. The owners, an older Asian...
by Jeff Slater | Jun 12, 2018 | Branding Issues, Marketing Advice
A word exists in the marketing lexicon called attribution. How do you attribute an action to an activity? For example, let’s say we had a marketing campaign consisting of billboards, email, websites, tradeshows and public relations. How can you attribute a sale to one...
