by Jeff Slater | May 10, 2018 | Marketing Advice, Marketing People
Janice was a remarkable business leader who understood the power of no. She had created two businesses that were both successful and sold for a significant multiple. She had a brilliant head for marketing and key to it was her willingness to say NO when opportunities...
by Jeff Slater | May 8, 2018 | Branding Issues, Interesting Brands, Marketing Advice, Marketing People
Last year, a client asked me to help them market a product that they believed everyone would buy. After several hours of discussion, I convinced him to give up that dream. I suggested instead of EVERYONE, let’s focus first on SOMEONE. We worked together to figure out...
by Jeff Slater | May 6, 2018 | Foodpreneurs, Marketing Advice
How do you create a category of one when there is no competition? How about building a business creating edible art for brands through pancakes. Yep, the kind you eat, on Sundays. Dan Drake, a twenty-something St. Louis native, specializes in making incredible edible...
by Jeff Slater | May 3, 2018 | Branding Issues, Interesting Brands, Marketing Advice, Marketing People
Amazon knew in the early years that making buying easier is essential to long-term success. They created and patented 1-Click checkout in September of 1999. Although the patent has expired and had to withstand challenges, it is emblematic of Bezos’ marketing genius...
by Jeff Slater | May 1, 2018 | Branding Issues, Marketing Advice
I waited for seven days to hear back from a company online. Then I tweeted to them and still heard nothing. So, I went to their website and used their live chat function, and they immediately responded and helped me solve my problem. This is what I call a marketing...
by Jeff Slater | Apr 29, 2018 | Branding Issues, Marketing Advice, Marketing Books
Over and over again one idea has proven invaluable to marketers who struggle with pricing. Good. Better. Best. One of the thought leaders on this topic is William Poundstone who wrote Priceless: The Myth of Fair Value. Poundstone, an MIT professor, created a framework...
