by Jeff Slater | Apr 1, 2018 | Branding Issues, Foodpreneurs, Interesting Brands, Marketing Advice
Sweden has produced many successful companies like Ikea, Spotify, Pergo, and Skype. But if you visit this beautiful Scandinavian country, you can also go to The Museum of Failure. This museum in Helsingborg contains a collection of things that have failed in the...
by Jeff Slater | Mar 29, 2018 | Branding Issues, Interesting Brands, Marketing Advice
We notice things when patterns are broken, unexpected and odd. Marketing is filled with the chance to do something daring, unconventional and outside of what everyone else does. Most brands are too scared, too lazy or too unimaginative to try. They want to join with...
by Jeff Slater | Mar 27, 2018 | Marketing Advice
There is no substitute for in-person events to build a deep relationship with the people you are trying to serve with your marketing. Whether they are current or new customers, influencers or people who can support your efforts, no amount of digital marketing...
by Jeff Slater | Mar 25, 2018 | Interesting Brands, Marketing Advice, Marketing Start Ups
Everyone has a competitor. As hard as we try, almost every business and product is compared to another company or brand. The challenge is to be prepared to explain, how are you different in a way that matters to your audience. Several months ago, a client needed help...
by Jeff Slater | Mar 22, 2018 | Interesting Brands, Marketing Advice, Marketing People
You can market a product by making up a story and screaming it to a disinterested audience. Or, like UR Bath & Body, you can hire women in crisis to be part of your workforce and create a meaningful WHY behind your brand. Marketing doesn’t need to focus on the...
by Jeff Slater | Mar 20, 2018 | Branding Issues, Marketing Advice, Marketing Start Ups
For this to be true, what needs to happen? When I start to work with a new business looking for marketing advice, we often start by me asking them to make it clear, what exactly is their goal for the next 18 months. We want new customers to stay with us longer. We...
