by Jeff Slater | May 24, 2018 | Interesting Brands, Marketing Advice, Personal Stories
What if you had to manage an extremely challenging business problem, and a consultant said that their company had a methodology to help your organization make significant, measurable progress toward your goal in 100 days? How would you respond? Me too. I’d be...
by Jeff Slater | May 22, 2018 | Marketing Advice
Is it a substitute for hot coffee or energy drinks or cola beverages? The drinks industry – especially the ready-to-drink cold beverages industry – is one of the fastest moving and most dynamic there is. Consumer tastes and preferences change rapidly, and drinks...
by Jeff Slater | May 20, 2018 | Foodpreneurs, Marketing Advice, Marketing Start Ups
I got the opportunity to participate in some focus groups for a beverage startup who was trying to understand brand engagement. They wanted to plumb why consumers choose certain beverages differently based on occasion? Why do they pick a particular type or beverage...
by Jeff Slater | May 17, 2018 | Marketing Advice
In a recent conversation with a prospective client, she told me that her marketing wasn’t working anymore. She has done everything the experts told her to do. Email marketing, blogging, SEO, retargeting and all the other tricks of the trade. Afer reviewing her laundry...
by Jeff Slater | May 15, 2018 | Marketing Advice, Personal Stories
Resumes are stories you tell about yourself. Where you have been, what you have done and why you can help a prospective employer. They require customization to make them fit a new culture, business, and opportunity. Marketing yourself requires treating a prospective...
by Jeff Slater | May 13, 2018 | Marketing Advice
As I walked into the office of a new client, the owner greeted me and quickly brought me to their war room. This conference room had all of their strategic goals and objectives plastered on the walls. I counted eleven goals for 2018. As I waited in the room for others...
