by Jeff Slater | Sep 25, 2018 | Marketing Advice, Marketing Start Ups
Change collides with resistance at most businesses. That’s why incremental marketing thinking is helpful. When you want to move your organization from an analog/paper approach to a one that is digitally transformed, that’s a lot of heavy lifting. Managers get...
by Jeff Slater | Sep 23, 2018 | Branding Issues, Marketing Advice, Marketing People
In a remarkable podcast with Krista Tippett and Seth Godin, Krista read from one of Seth’s blog posts about the questions to ask before you start a new venture. There are some magical marketing lessons in these questions that they discussed. Four questions worth...
by Jeff Slater | Sep 20, 2018 | Marketing Advice
Do you use Net Promoter Score (NPS) or employee Net Promoter Score (eNPS) in your business? NPS or eNPS is a management tool that can gauge the loyalty of consumers (or employees). One number can offer a simply trend view. More than two thirds of Fortune 1000...
by Jeff Slater | Sep 13, 2018 | Marketing Advice, Marketing People, Personal Stories
A senior sales executive shared with me her top tips for leading a sales organization. She has worked in a range of industries and had a successful career at the frontline selling products from tacos to technology. Having sold hundreds of millions of dollars of goods...
by Jeff Slater | Sep 11, 2018 | Marketing Advice, Marketing Start Ups, Personal Stories
If you polled employee across a wide swath of companies and asked for one thing, they would like to see changed, having fewer meetings would rise to the top of everyone’s list. Let’s face it, most meetings suck. People complain about how most meetings are...
by Jeff Slater | Sep 6, 2018 | Marketing Advice, Marketing People
The difference between a micro-manager and a skilled manager is as wide as the Grand Canyon. The micro-manager second guesses everything, whereas a skilled manager tries to set up guardrails and rules. The micro-manager wants to make decisions for their direct...
