by Jeff Slater | Sep 4, 2018 | Marketing Advice, Personal Stories
There are few things in this world I hate. I do hate peas. Sorry, it is a long story. But in general, I’m not a big fan of wasting my energy on negative stuff, and hate requires a lot of work and drains the creative juices out of me. Besides peas, I do admit to hating...
by Jeff Slater | Sep 2, 2018 | Branding Issues, Marketing Advice, Marketing Start Ups
Here is a short list of things I used to do. I used to go to the bank to take out cash from my account. I used to go to the pet store to buy litter and cat food. I used to get two newspapers delivered to my house. I used to go to a store and bring home VHS tapes that...
by Jeff Slater | Aug 30, 2018 | Interesting Brands, Marketing Advice, Personal Stories
When you market a product or service, the worst thing you can do is to be a fence sitter. Stuck in the middle. Not on one side or the other. Caught in between. Brands are made to solve problems for particular and narrow audiences. They can’t be for everybody, or you...
by Jeff Slater | Aug 28, 2018 | Marketing Advice
Physical World + Digital World = PHIGITAL Worlds keep colliding as brands are working hard to bring the physical and the digital world together. Consumers live on their phones but, they breathe in the real world. How can you take a touchscreen, online experiences and...
by Jeff Slater | Aug 26, 2018 | Branding Issues, Marketing Advice, Marketing Start Ups
Gallup has identified the top traits of entrepreneurs in a recent survey. Inc Magazine has a great article about these qualities as it relates to their Inc 5000. In 1985, when my wife and I were building our bakery business, we too were chosen to be on Inc Magazine’s...
by Jeff Slater | Aug 23, 2018 | Branding Issues, Marketing Advice, Marketing People
I’m a bit fed up with people telling me how much marketing has changed. So many people are drinking the Kool-Aid and guzzling misguided information. Yes, I know that: Tactics have changed. Technology has changed. Timelines have changed. The Basics Haven’t Changed. Our...
