by Jeff Slater | Oct 9, 2018 | Branding Issues, Marketing Advice, Marketing Books
When my friend Lars handed me, a book called Factfulness by Hans Rosling, I didn’t realize how little I knew about world facts. Things like people escaping poverty, schooling for women and even mortality rates in third-world countries tend to be significantly more...
by Jeff Slater | Oct 7, 2018 | Branding Issues, Marketing Advice, Marketing People
“What you seek is seeking you.” Rumi Several years ago, my friend Derrick Daye was sitting on an airplane coming back from Toronto after attending another boring marketing conference. In his past, Derrick worked for global advertising agency Saatchi & Saatchi. He...
by Jeff Slater | Oct 4, 2018 | Marketing Advice
When the leaves start to fall off the trees, it is time to begin developing marketing plans for the coming year. I think I have spent every October during the last thirty years, creating a marketing plan for the coming year to help sell brownies, meat snacks,...
by Jeff Slater | Oct 2, 2018 | Marketing Advice, Personal Stories
A friend asked me recently why I blog? She said you had written almost 1,000 posts since you started and I’m wondering what’s it for? It has got to take a lot of your time, and I don’t understand how you monetize this effort. Why do it if you aren’t getting paid? I...
by Jeff Slater | Sep 30, 2018 | Foodpreneurs, Marketing Advice
James Rogers believes in abundance and Apeel. According to food scientists, half of all food grown ends up in a landfill. That’s just wrong. Pressure is mounting to determine how to efficiently feed the world through alternatives to using more land, energy, and water...
by Jeff Slater | Sep 27, 2018 | Foodpreneurs, Marketing Advice, Marketing Start Ups
Suddenly we are reading the obituary of the plastic straw. RIP. As a single-use plastic product, a focus on this seemingly innocuous product came from a viral 2015 Olive Ridley sea turtle with a plastic straw stuck in its nose. Coupled with the “Strawless in Seattle”...
