by Jeff Slater | May 11, 2015 | Interesting Brands, Marketing Advice, Personal Stories
“Come and listen to my story about a man named Jed, a poor mountaineer barely kept his family fed, and then one day he was shooting at a squirrel, and up from the ground came a bubbling oil.” I remember my family sitting around the TV in the 1960’s watching The...
by Jeff Slater | May 8, 2015 | Interesting Brands, Marketing Advice
I’m surprised at how hard people struggle to market their products. My observation is that they are trying to make people want something they don’t need. That is so difficult. Think of me trying to sell you stuff you hate or have no interest in – I can annoy the...
by Jeff Slater | Apr 29, 2015 | Interesting Brands, Marketing Advice
Does your product market itself? Does it carry within something that a customer wants to share with her friends? Do you understand how you got your first sale and what story someone believed about your product? If not, you may to to rethink what story you want your...
by Jeff Slater | Apr 20, 2015 | Interesting Brands, Marketing Advice, Marketing People, Personal Stories
What is your go to method for finding a resource to help you fix your roof, your pipes or your car? More importantly, how do your customers find out about you and your product or service? More often than not it is on Facebook or other social media outlets. Can...
by Jeff Slater | Mar 23, 2015 | Interesting Brands, Marketing Advice, Marketing Books
Can you turn your product or service into a subscription that offers a differentiated way to do business? Companies that offer the same service as their competitor, might find the subscription approach a novel way to be distinctive and to change how your brand is...
by Jeff Slater | Mar 11, 2015 | Interesting Brands, Marketing Advice
In a traditional marketing class in college, you will learn about the 4 P’s of marketing. Price, Promotion, Product and Place. Most people understand the importance of the first three but place is often overlooked, misunderstood and gets lost in the conversation....
