by Jeff Slater | Feb 23, 2015 | Interesting Brands, Marketing Advice
Unlike most companies who create a product and then tell the world, Quirky does the opposite. Quirky is a start up business founded by Ben Kaufman. At the core of the company is an agile, fast-paced environment where something radical happens. They tell the world (or...
by Jeff Slater | Jan 21, 2015 | Interesting Brands, Marketing Advice
You are sitting at home, at a party or a corporate event and realize you don’t have enough wine. (or beer or booze). Someone has to go out to the local liquor store. Or you can click on Thirstie. An app designed for the on-demand wine and spirit market. If you are...
by Jeff Slater | Jan 19, 2015 | Interesting Brands, Marketing Advice
I’m not a big shopper. Truth be told, I hate shopping except for food and wine. I don’t find myself in the mall or online looking for stuff so I don’t profess to be an expert in this arena. But I do know brilliant marketing when I see it. Every week or 10 days, I...
by Jeff Slater | Dec 8, 2014 | Interesting Brands
I learned about Coke’s entrance into the milk market last week with a new product positioned as lower in sugar and higher in protein and calcium. They decided to test market in the UK and to try out an ad campaign. So far, so good – although I thought milk consumption...
by Jeff Slater | Dec 1, 2014 | Interesting Brands, Marketing People, Uncategorized
Who is truly at the center of your business? Jeff Bezos is so focused on being customer centric that he always includes a seat at every meeting that represents the customer. Sounds odd, but it is one of those emblematic ways that he demonstrates what he believes is...
by Jeff Slater | Nov 3, 2014 | Interesting Brands
Whole Foods is launching a significant advertising campaign to try and fight some negative perceptions about their stores and to fine tune the position of their brand. The theme attempts to counter the idea that they are just an expensive store, AKA Whole Paycheck....
