by Jeff Slater | Oct 9, 2015 | Advertising, Interesting Brands, Personal Stories
There was a funny routine on Saturday Night Live where Hillary Clinton played a bartender talking to an actress, playing Hillary Clinton. Aside from the benefit of showing Hillary’s human side, it made me think about sitting down and having a meeting with your brand....
by Jeff Slater | Sep 28, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People
I had the honor, once again to be the host of a marketing conference that Nomacorc sponsors in California. It is called The Exchange. We bring together fascinating thought leaders from the wine industry and retail to speak to a very select audience of wine marketing...
by Jeff Slater | Sep 18, 2015 | Interesting Brands, Marketing Advice, Marketing Start Ups
There is an expectation of where you will find a brand. Wine belongs in wine shops. Basketballs belong in sporting good shops. Cars belong at a dealer showroom. Underwear for people with incontinence belongs in a medical supply catalog or the aisle of a drugstore. But...
by Jeff Slater | Sep 2, 2015 | Interesting Brands, Marketing Advice, Marketing People
Some of the best marketing brings a fresh experience to your customers. A movie theater in Austin has taken this to a new level. Sea level, to be exact. Instead of your typical promotions, they go out of the way to bring jaw-gripping experiences to their audience....
by Jeff Slater | Aug 12, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice
Marketers keep slicing the pie thinner and thinner. Dave Asprey, the guy behind Fat Water, is going to a different end of the spectrum to add weight, wet and wonder to his new product idea. Are You Shocked that FATwater is a thing. Asprey, who is the guy behind...
by Jeff Slater | Aug 7, 2015 | Interesting Brands, Marketing Advice, Marketing Start Ups
Packaging is a real art form and vital for getting your product to be noticed. From marketing brownies, fresh squeezed juices, Cheerwine, Slim Jim and dozens of other products, I have learned a few tricks of the trade. Here are nine ideas to prevent the most common...
