by Jeff Slater | Oct 23, 2015 | Interesting Brands, Marketing Advice, Marketing People
So many businesses do the same type of work. Whether you are an accountant, dentist or a moving company, there are plenty of competitors doing what you do. Finding a meaningful way to connect emotionally with customers, can be a powerful tool to differentiate...
by Jeff Slater | Oct 12, 2015 | Advertising, Interesting Brands, Marketing Advice
No matter what business you are in, your brand can’t be for everyone. Not every consumer or business you target wants to pay the price you want to charge. Not every feature you add to your product or service, matters to everyone on your email list. Not every promo...
by Jeff Slater | Oct 9, 2015 | Advertising, Interesting Brands, Personal Stories
There was a funny routine on Saturday Night Live where Hillary Clinton played a bartender talking to an actress, playing Hillary Clinton. Aside from the benefit of showing Hillary’s human side, it made me think about sitting down and having a meeting with your brand....
by Jeff Slater | Sep 28, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People
I had the honor, once again to be the host of a marketing conference that Nomacorc sponsors in California. It is called The Exchange. We bring together fascinating thought leaders from the wine industry and retail to speak to a very select audience of wine marketing...
by Jeff Slater | Sep 18, 2015 | Interesting Brands, Marketing Advice, Marketing Start Ups
There is an expectation of where you will find a brand. Wine belongs in wine shops. Basketballs belong in sporting good shops. Cars belong at a dealer showroom. Underwear for people with incontinence belongs in a medical supply catalog or the aisle of a drugstore. But...
by Jeff Slater | Sep 2, 2015 | Interesting Brands, Marketing Advice, Marketing People
Some of the best marketing brings a fresh experience to your customers. A movie theater in Austin has taken this to a new level. Sea level, to be exact. Instead of your typical promotions, they go out of the way to bring jaw-gripping experiences to their audience....
