by Jeff Slater | Aug 12, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice
Marketers keep slicing the pie thinner and thinner. Dave Asprey, the guy behind Fat Water, is going to a different end of the spectrum to add weight, wet and wonder to his new product idea. Are You Shocked that FATwater is a thing. Asprey, who is the guy behind...
by Jeff Slater | Aug 7, 2015 | Interesting Brands, Marketing Advice, Marketing Start Ups
Packaging is a real art form and vital for getting your product to be noticed. From marketing brownies, fresh squeezed juices, Cheerwine, Slim Jim and dozens of other products, I have learned a few tricks of the trade. Here are nine ideas to prevent the most common...
by Jeff Slater | Aug 5, 2015 | Interesting Brands, Marketing Advice, Marketing People
A value proposition is a simple way of understanding what your products, brand and company mean for your customer. A true value proposition enables your customer’s desires, so that they can realize their dreams. The difference is important. You want your value...
by Jeff Slater | Aug 3, 2015 | Interesting Brands, Marketing Advice
Most conventional businesses don’t often think about pricing models. They look at the competitive landscape and charge a price that is in the range of others. As long as we are competitive, we can win the day with our charm and classic good looks. Sorry Don Draper...
by Jeff Slater | Jul 27, 2015 | Interesting Brands
Like the smell of a brand new car, there is something exciting about a new experience. I needed to get to the airport, and didn’t want to incur the expense of having a car parked at the airport, for a long time at a ridiculous price. So, I downloaded the Uber app and...
by Jeff Slater | Jul 24, 2015 | Advertising, Interesting Brands, Marketing Advice, Personal Stories
Marketing is different from branding. Marketing is a series of tactics. Branding is residue of the strategy. Marketing is a series of actions that PUSHES the consumer or business along to buy your product. Branding is about creating A MAGNETIC PULL that creates loyal...
