by Jeff Slater | Aug 5, 2015 | Interesting Brands, Marketing Advice, Marketing People
A value proposition is a simple way of understanding what your products, brand and company mean for your customer. A true value proposition enables your customer’s desires, so that they can realize their dreams. The difference is important. You want your value...
by Jeff Slater | Aug 3, 2015 | Interesting Brands, Marketing Advice
Most conventional businesses don’t often think about pricing models. They look at the competitive landscape and charge a price that is in the range of others. As long as we are competitive, we can win the day with our charm and classic good looks. Sorry Don Draper...
by Jeff Slater | Jul 27, 2015 | Interesting Brands
Like the smell of a brand new car, there is something exciting about a new experience. I needed to get to the airport, and didn’t want to incur the expense of having a car parked at the airport, for a long time at a ridiculous price. So, I downloaded the Uber app and...
by Jeff Slater | Jul 24, 2015 | Advertising, Interesting Brands, Marketing Advice, Personal Stories
Marketing is different from branding. Marketing is a series of tactics. Branding is residue of the strategy. Marketing is a series of actions that PUSHES the consumer or business along to buy your product. Branding is about creating A MAGNETIC PULL that creates loyal...
by Jeff Slater | Jul 15, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People
You are late for a meeting in town. You struggle to find a parking spot on the street. You realize you don’t have any change. Then you notice the sign on the window. “We have change for the meters if you need it.” How easy is that? Yet, the default setting for...
by Jeff Slater | Jul 10, 2015 | Advertising, Interesting Brands, Marketing Advice
Why don’t companies do more things to surprise and delight their customers? Wouldn’t the unexpected acknowledgement be more powerful than 20% off until 6pm on Saturday? I don’t get all the attention grabbing discounting, noise and interruptions that flow at...
