by Jeff Slater | Nov 16, 2015 | Interesting Brands, Marketing Advice, Marketing Start Ups, Personal Stories
As many of you know, my younger daughter Fanny won the Rachael Ray Great American Cookbook Competition. Her cookbook, Orange, Lavender & Figs, is being published in March 2016 by Atria, a division of Simon & Schuster. (You can preorder it here). Fanny wanted...
by Jeff Slater | Nov 11, 2015 | Interesting Brands, Marketing Advice, Marketing Books
Business models can sometimes be applied from one industry to another with great success. We typically think of places like golf courses or health clubs as having memberships, but what happens when a retailer does this? Stores like R.E.I. and Costco both offer...
by Jeff Slater | Nov 9, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing Start Ups
Swiss Water is opening coffee shops in New York City that only serves decaffeinated coffee. I know, you are wondering, what is the point. Right? About 10% of the population prefers decaf over caffeinated coffee, so once again you have a company whose marketing focus...
by Jeff Slater | Nov 4, 2015 | Interesting Brands, Marketing Advice, Marketing Start Ups
When a company is committed to their values, they have two choices. Make a product and try and layer on marketing after the fact. Or, build marketing into the very essence of what they sell. ReWrap is a company who can see the forest from the trees. Tremendous...
by Jeff Slater | Nov 2, 2015 | Interesting Brands, Personal Stories
Getting your tires aligned is a thankless, boring activity. But this week, it illustrated a lesson in how a brand becomes real by the small actions you observe. Tireless Empathy I had to wait about ninety minutes to have my tires rotated and aligned this week in a...
by Jeff Slater | Oct 26, 2015 | Advertising, Interesting Brands, Marketing Advice
Marketing experts like to talk about the different types of media and exposure you can get. Paid, earned and owned. You need to be driving earned awareness to gain exposure for your brand. Driving Earned Awareness You can buy paid media and awareness, but it is often...
