by Jeff Slater | Nov 9, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing Start Ups
Swiss Water is opening coffee shops in New York City that only serves decaffeinated coffee. I know, you are wondering, what is the point. Right? About 10% of the population prefers decaf over caffeinated coffee, so once again you have a company whose marketing focus...
by Jeff Slater | Nov 4, 2015 | Interesting Brands, Marketing Advice, Marketing Start Ups
When a company is committed to their values, they have two choices. Make a product and try and layer on marketing after the fact. Or, build marketing into the very essence of what they sell. ReWrap is a company who can see the forest from the trees. Tremendous...
by Jeff Slater | Nov 2, 2015 | Interesting Brands, Personal Stories
Getting your tires aligned is a thankless, boring activity. But this week, it illustrated a lesson in how a brand becomes real by the small actions you observe. Tireless Empathy I had to wait about ninety minutes to have my tires rotated and aligned this week in a...
by Jeff Slater | Oct 26, 2015 | Advertising, Interesting Brands, Marketing Advice
Marketing experts like to talk about the different types of media and exposure you can get. Paid, earned and owned. You need to be driving earned awareness to gain exposure for your brand. Driving Earned Awareness You can buy paid media and awareness, but it is often...
by Jeff Slater | Oct 23, 2015 | Interesting Brands, Marketing Advice, Marketing People
So many businesses do the same type of work. Whether you are an accountant, dentist or a moving company, there are plenty of competitors doing what you do. Finding a meaningful way to connect emotionally with customers, can be a powerful tool to differentiate...
by Jeff Slater | Oct 12, 2015 | Advertising, Interesting Brands, Marketing Advice
No matter what business you are in, your brand can’t be for everyone. Not every consumer or business you target wants to pay the price you want to charge. Not every feature you add to your product or service, matters to everyone on your email list. Not every promo...
