by Jeff Slater | Nov 30, 2015 | Interesting Brands, Marketing Advice, Marketing Start Ups
A brand has to be more than a logo, or it will never resonate with a consumer. A brand must earn the trust from a customer by building a relationship with an audience. Brands can’t just advertise it or send a message with an email campaign. Trust happens slowly, over...
by Jeff Slater | Nov 27, 2015 | Interesting Brands, Marketing Advice, Marketing Books, Marketing Start Ups
Food and beverage products have a wonderful chance to deliver a little surprise. When I recently opened up a dozen eggs from Whole Foods, the organic, Vital Farms free-range eggs came with a tiny, little newsletter. It was from the chickens who laid the eggs and told...
by Jeff Slater | Nov 25, 2015 | Interesting Brands, Marketing Advice, Marketing Start Ups
What would you do if you got into the car business? It always struck me as odd that the color of cars is so blah. White. Blue. Green. Why are the colors of cars so boring? Why is the only choice a solid color? “You can have any color car you want, as long as it...
by Jeff Slater | Nov 18, 2015 | Advertising, Interesting Brands, Marketing Advice, Marketing Start Ups
Gary Vaynerchuk, who turns 40 this week, is one of the leading thought leaders in marketing today. Gary spoke at a wine marketing event I helped create several years ago for about 500 wine marketing professionals. It was an amazing experience to hang out with Gary and...
by Jeff Slater | Nov 16, 2015 | Interesting Brands, Marketing Advice, Marketing Start Ups, Personal Stories
As many of you know, my younger daughter Fanny won the Rachael Ray Great American Cookbook Competition. Her cookbook, Orange, Lavender & Figs, is being published in March 2016 by Atria, a division of Simon & Schuster. (You can preorder it here). Fanny wanted...
by Jeff Slater | Nov 11, 2015 | Interesting Brands, Marketing Advice, Marketing Books
Business models can sometimes be applied from one industry to another with great success. We typically think of places like golf courses or health clubs as having memberships, but what happens when a retailer does this? Stores like R.E.I. and Costco both offer...
