by Jeff Slater | Jan 4, 2016 | Interesting Brands, Marketing Advice, Marketing People
Ever notice how different the world looks to a child who is three feet tall? They see things from another vantage point than an adult. A child’s eyes look up at the world, where the adult is looking out or downward. It matters where your world view begins. When...
by Jeff Slater | Dec 28, 2015 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
They could have quickly opened up a traditional pharmacy and dispense pills like everyone else. Instead, they wanted to solve a problem through innovation and technology. TJ Parker and some New Hampshire colleagues decided to prescribe a better solution. How could...
by Jeff Slater | Dec 16, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice
When marketing is helpful, it changes the dynamic of your relationship with a customer. Instead of saying, “buy this,” you are encouraging them to “learn this.” It is a big difference and may be one of the coming trends in marketing in the next few years. When...
by Jeff Slater | Dec 11, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups, Personal Stories
I didn’t plan on becoming a foodpreneur in the 1970’s. It wasn’t as if I leaped out of bed one morning and decided to make brownies for a living. My wife had started selling homemade brownies to the local stores in Philadelphia. I helped her out while focusing on...
by Jeff Slater | Dec 7, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
When a business starts with the simple premise, how can I help feed 200 million hungry children, it gets my attention. Most foodpreneurs start out thinking, how I can make a lot of money. But when motivation to solve a problem drives a business, the “WHY” matters....
by Jeff Slater | Dec 2, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups, Personal Stories
Everyone tells Mary that her cheesecake is so good, she should sell it to the local neighborhood gourmet specialty store. Paul makes an unbelievable Bloody Mary with a secret mix that he concocted, and his brother wants him to market it to Trader Joes or the local bar...
