by Jeff Slater | Jan 18, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
Here are several warning signs that your brand may need a makeover. And I don’t mean adding eyeliner, lipstick and hair frosting. If you suffer from one of these issues, you are weakening your brand. Signs Your Brand Needs a Marketing Makeover You have inconsistencies...
by Jeff Slater | Jan 15, 2016 | Advertising, Interesting Brands, Marketing Advice
Your customers are not all the same. They may need to hear different messages based on the story they want to tell themselves. Most businesses have several segments of customers, each having a different need and who desire a different type of offering. Successful...
by Jeff Slater | Jan 4, 2016 | Interesting Brands, Marketing Advice, Marketing People
Ever notice how different the world looks to a child who is three feet tall? They see things from another vantage point than an adult. A child’s eyes look up at the world, where the adult is looking out or downward. It matters where your world view begins. When...
by Jeff Slater | Dec 28, 2015 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
They could have quickly opened up a traditional pharmacy and dispense pills like everyone else. Instead, they wanted to solve a problem through innovation and technology. TJ Parker and some New Hampshire colleagues decided to prescribe a better solution. How could...
by Jeff Slater | Dec 16, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice
When marketing is helpful, it changes the dynamic of your relationship with a customer. Instead of saying, “buy this,” you are encouraging them to “learn this.” It is a big difference and may be one of the coming trends in marketing in the next few years. When...
by Jeff Slater | Dec 11, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups, Personal Stories
I didn’t plan on becoming a foodpreneur in the 1970’s. It wasn’t as if I leaped out of bed one morning and decided to make brownies for a living. My wife had started selling homemade brownies to the local stores in Philadelphia. I helped her out while focusing on...
