by Jeff Slater | Sep 19, 2016 | Branding Issues, Interesting Brands, Marketing Advice, Marketing Books
When a food client of mine was creating a new website, they asked me to look at their wireframes and preliminary concepts. I told them I could sum up what I thought in one word. BORING! Why was it boring? It was formulaic and blended into dozens of other sites in the...
by Jeff Slater | Sep 14, 2016 | Interesting Brands, Marketing Advice, Marketing People
Daniel Gibbs of Posture Podiatrist, an Australian podiatrist ran into a problem many small business owners face. He was responsible for 80% of the revenue for his clinic. Instead of working on his business – he worked in his business. Something had to change to better...
by Jeff Slater | Sep 12, 2016 | Branding Issues, Foodpreneurs, Interesting Brands, Marketing Advice
Some companies and organizations are made up of many brands, not just one. When I was VP of Marketing at ConAgra’s Snack Food division, the company had a portfolio of at least 15 snack food products they marketed. Each brand had its own look, feel and personality....
by Jeff Slater | Aug 29, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Personal Stories
We pour massive amounts of time into creating a brand. But when you think of your brand on a conveyor belt heading toward next year and the future – all bets are off. Your customer’s needs will change, and your competitors will respond, and your channels of...
by Jeff Slater | Aug 26, 2016 | Advertising, Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
One of my clients has engaged me to develop two brand names for new products. I love this type of work because it requires you to think both inside and outside of a box. How experienced are you if challenged to name that brand? Brand name development requires...
by Jeff Slater | Aug 24, 2016 | Foodpreneurs, Interesting Brands, Marketing People, Personal Stories
I had coffee with a friend who has a fantastic bakery business called Anna’s Gourmet Goodies. Chris and I connected many years ago when we connected through a mutual friend. Since I had a bakery business in my past life, we always find fun things to talk about and to...
