by Jeff Slater | Oct 26, 2016 | Branding Issues, Interesting Brands, Marketing Advice, Marketing Start Ups
How can you get fans of your brand (or company or country) to promote all the benefits of what you have to offer? How about a phone number? The Swedish tourist bureau decided to get a phone number for the country. When you call it, you are put through to a random...
by Jeff Slater | Oct 24, 2016 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
Snoo solves a problem for new parents. It is a smart crib that gently rocks and sways a newborn. It provides white noise for the room that helps the child calming fall back asleep. The MIT team who created this product started with a specific problem. The founders...
by Jeff Slater | Oct 21, 2016 | Branding Issues, Interesting Brands, Marketing Advice, Marketing Start Ups
A friend introduced me to Organic Transit, a company based in Durham, North Carolina. They make a solar powered bicycle that has a closure surrounding it making it look like a mini-car. You pedal this device like a bicycle but the solar panel charges a battery and it...
by Jeff Slater | Oct 10, 2016 | Interesting Brands, Marketing Start Ups
Many great movements in history started very small. Often with a handful of people. Some movements remained tiny; some grew, and some traveled the world. But what they all have in common, is that the movement once fit around a kitchen table. Building a movement behind...
by Jeff Slater | Oct 7, 2016 | Foodpreneurs, Interesting Brands, Marketing Start Ups
Why dilute expensive whiskey with ice when you can chill it with a cube of frozen soapstone? When a group of entrepreneurs suffered from having their expensive whiskey diluted with ice cubes, they knew they had to fix a problem. They took a commodity and made it into...
by Jeff Slater | Oct 5, 2016 | Branding Issues, Interesting Brands
Is it time to shake and start over how business is organized with a clean slate? Companies need to focus on their mission. They also need to rethink how they are organized to achieve their goals. A reorganization allows you to refresh how to better serve customers. ...
