by Jeff Slater | Aug 29, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Personal Stories
We pour massive amounts of time into creating a brand. But when you think of your brand on a conveyor belt heading toward next year and the future – all bets are off. Your customer’s needs will change, and your competitors will respond, and your channels of...
by Jeff Slater | Aug 26, 2016 | Advertising, Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
One of my clients has engaged me to develop two brand names for new products. I love this type of work because it requires you to think both inside and outside of a box. How experienced are you if challenged to name that brand? Brand name development requires...
by Jeff Slater | Aug 24, 2016 | Foodpreneurs, Interesting Brands, Marketing People, Personal Stories
I had coffee with a friend who has a fantastic bakery business called Anna’s Gourmet Goodies. Chris and I connected many years ago when we connected through a mutual friend. Since I had a bakery business in my past life, we always find fun things to talk about and to...
by Jeff Slater | Aug 22, 2016 | Interesting Brands, Marketing Advice, Marketing People, Personal Stories
How can you make sense of what social media channel is right for your business? Should you focus on one or all of them? How do you sort through the multitude of choices and how do you measure – or at least attempt to measure ROI? Is this even the right question to be...
by Jeff Slater | Aug 17, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing Start Ups
When a business is started, you want to get people to talk about you and amplify your message. Encouraging word of mouth is difficult because there are just so many products and services competing for attention. But what happens when you switch your focus from selling...
by Jeff Slater | Aug 15, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People
Imagine a small, independent Los Angeles-based grocery store trying to compete with the big supermarkets. The chains buy products cheaper than a single store can sell them to customers. You know how this story will end. After his elderly parents couldn’t run the...
